shri bajarang alloys ltd Management discussions


Pursuant to the regulation 34 read with the Schedule V of the SEBI (Listing obligations and Disclosures Requirements) Regulations, 2015 youre Directors wish to report as follows:

A. INDUSTRY STRUCTURE AND DEVELOPMENTS Industry Profile (Structural Steel )

India has emerged as the fastest-growing major economy in the world and is expected to be one of the top three economic powers in the world over the next 10-15 years, backed by its robust democracy and strong partnerships.

Indias nominal gross domestic product (GDP) at current prices is estimated to be at H232.15 trillion (US$ 3.12 trillion) in FY22. India is the third-largest unicorn base in the world with over 100 unicorns with a total valuation of US$ 332.7 billion. India needs to increase its rate of employment growth and create 90 million non-farm jobs between 2023 and 2030s, for productivity and economic growth according to McKinsey Global Institute. The net employment rate needs to grow by 1.5% per year from 2023 to 2030 to achieve 8-8.5% GDP growth between 2023 and 2030. According to data from the Department of Economic Affairs, as of January 28, 2022, foreign exchange reserves in India reached the US$ 634.287 billion mark.

Recent economic developments in India are as follows:

With an improvement in the economic scenario, there have been investments across various sectors of the economy. The private equity - venture capital (PE-VC) sector recorded investments worth US$ 5.8 billion across 117 deals in February 2022, 24% higher than in January 2022. Some of the important recent developments in the Indian economy are as follows:

Indias merchandise exports were at an all-time high of US$ 417.81 billion in FY22. In April 2022, the Manufacturing Purchasing Managers Index (PMI) in India stood at 54.7.The gross Goods and Services Tax (GST) revenue collection hit an all-time high of H1.68 trillion (US$ 21.73 billion) in April 2022. This is a 20% increase over the previous year.According to the Department for Promotion of Industry and Internal Trade (DPIIT), FDI equity inflow in India stood at US$ 572.80 billion between April 2000-December 2021. Consumer Price Index (CPI) - Combined inflation was 5.20% in 2021-2022 (April-December) against 6.6% in 202021 .Foreign portfolio investors (FPIs) invested H50,009 crore (US$ 6.68 billion) in the Calendar year 2021.

GLOBAL SCENARIO FOR STEEL SECTOR

Steel is always a hot commodity in the global market, but the demand for steel has increased by record amounts over the past two years, and shortages are causing market issues. Many buyers have expressed their concern about having enough steel for production needs in 2022. The current shortages are due to supply chain issues that have impacted steel inventory, increasing demand. As a result of the spread of COVID-19 over the past two years, mill outages and transportation blockages have also led to a steel shortage. The Russia Ukraine war further added to global steel supply chain disruptions leading to higher shortage of steel. Various countries in the world have imposed restrictions due to new COVID-19 variant Omicron in 2022. Growth prospectus in steel industry has been adversely affected due to slow down of real estate sector in China, reduced global per capita consumption of steel and ongoing Russia-Ukraine war. In view of the above factors the Global growth is envisaged to be reduced from an estimated 6.1% in 2021 to 3.6% in 2022. While China continued to be the largest global crude steel producer, there were moderate growth in steel production in countries such as India, Japan, USA, Germany, and Brazil, amongst others, signifying normalcy in operations during the pandemic.

Growth Projections

In 2021, the growth in steel demand increased by 4.5 percent, up from just 0.1 percent in 2020. The World Steel Association (WSA) a projected 2.2 percent growth in the demand for steel in 2022, so demand will continue to increase. Things are slowly swinging back in the right direction, according to this forecast. The 2.2 percent growth assumes vaccinations will continue worldwide, which will halt the spread of new COVID variants, so the virus should be less damaging to the global market. However, the increasing inflation may have impact on steel demand growth.

OPPORTUNITIES FOR GROWTH OF IRON AND STEEL IN PRIVATE SECTOR The New Industrial Policy Regime:

The New Industrial policy opened up the Indian iron and steel industry for private investment by (a) removing it from the list of industries reserved for public sector and (b) exempting it from compulsory licensing. Imports of foreign technology as well as foreign direct investment are now freely permitted up to certain limits under an automatic route. Ministry of Steel plays the role of a facilitator, providing broad directions and assistance to new and existing steel plants, in the liberalized scenario.

The Growth Profile

(i) Steel: The liberalization of industrial policy and other initiatives taken by the Government have given a definite impetus for entry, participation and growth of the private sector in the steel industry. While the existing units are being modernized/expanded, a large number of new steel plants have also come up in different parts of the country based on modern, cost effective, state of-the-art technologies. In the last few years, the rapid and stable growth of the demand side has also prompted domestic entrepreneurs to set up fresh greenfield projects in different states of the country. Crude steel capacity was 154.23 mt in 2021-22 (provisional), and India, which was the 2nd largest producer of crude steel in the world in 2021, as per rankings released by the World Steel Association, has to its credit, the capability to produce a variety of grades and that too, of international quality standards.

GLOBAL SCENARIO FOR FOOD SECTOR

The global ready-to-eat food market is expected to grow at a CAGR of 4.89% between 2022 and 2027. Ready- to-eat food giants are being driven by young consumers, increased Asian female workforce, enhanced incomes, wider cuisine options, urbanization and need for leisure, increase in the willingness to spend coupled with the lack of time to cook at home. Moreover, the growing millennial and working women population is also fuelling the overall demand for ready to eat food market. The global ready- to-eat food market generated revenues of around US$0.51 trillion in 2022 and is expected to grow 3.6% in 2023. The average volume per person in the ready-to-eat meals segment was placed at 10.3 kg in 2022. (Source: Modor Intelligence, Statista, Data Bridge)

Industry drivers

Growing demand for healthier lifestyle and eating habits are driving the demand for nutritious and quality food.

W Nuclear families: Even as Indias population continues to grow, the average household size continues to decline - from 5.5 persons in 1999 to 4.4 persons in 2020. Nuclear households with children purchase 19% more fast-food meals and 38% less full-service restaurant meals than households without children. In addition, single parents, who do not have a partner to help out with childcare, prefer to purchase 24% more ready-to-eat foods than all other households. (Source: Sidmartin Bio)

W Packaging standards: The global food packaging market is expected to grow from $338.34 billion in 2021 to $478.18 billion in 2028 at a CAGR of 5.1% during 2021-2028. Improvement in the packaging quality has extended the shelf life of products, enhancing convenience.

W Food safety: Increasing health awareness among consumers and a rising adoption of vegetarian and vegan lifestyles, particularly in developed regions, have led to a growing demand for organic foods and non-GMO ingredients (grains, seeds and fruit).

W Ready to eat food: Globally, millennials account for roughly 23% of the worlds population or 1.8 billion people. Indias millennial population accounts for 34% or 440 million people, enhancing the popularity of convenience foods and ready-to-eat foods. Busier lifestyles, growing incomes, increased nuclear families and dearth of cooking skills are catalysing growth of the ready-to-eat meals segment.

W Healthy diet: Consumers increasingly seeking plant-based foods are driving traction for clean and sustainable food products.

Impact of Covid-19: Ready-to-eat food products reported demand growth during the COVID-19 pandemic with most people working from home.

W Packaged e-commerce foods sector: E-commerce accounts for less than 5% of total retail sales in Indias packaged foods industry, which is likely to change. The Indian online grocery market stood at USD3.95 billion in FY2021 and expected to grow at a CAGR of around 33% to USD26.63 billion by FY2027, influenced by consumer preferences, increasing disposable incomes, new market entrants and attractive marketing strategies (Source: Statista, Livemint)

Government initiatives

The Indian government has encouraged private sector investments for promoting value-addition in agricultural and allied sectors. The Government of India aims to boost growth in the food processing sector through reforms like 100% foreign direct investment in the marketing of food products and various incentives at the central and state government level along with a strong focus on supply chain infrastructure. The Indian Finance Minister implemented a scheme of Rs.10,000 Cr. to help 200,000 Micro Food Enterprises (MFE) with a view of vocal for local with global outreach. The government launched the One District One Product program to upgrade SMEs in select products through a creditlinked subsidy of 35% of the eligible project cost limited to a maximum Rs.10 lakhs. (Source: Times of India)

The Government of India launched a Production-Linked Incentive Scheme for the Food Processing Industry (PLISFPI) to strengthen food production commensurate with Indias natural resource endowment. The government of India is expected to support the sector with PLI spending of Rs.10,900 crore for five years till 2026-27. This scheme will accelerate production capacity growth to generate processed foodoutput of Rs. 33,494 crore and create employment for nearly 250,000 persons by 2026-27. (Source: Ministry of Food and Processing Industries)

Company Overview

Shri Bajrang Alliance Limited is being recognized as one of the largest structural Rolling Mill in the state of Chattisgarh spread over 6.5 acres of land. The products of the Bajrang Alliance are a model for other rolling mills in the country. Bajrang Alliance plays on important role in the National effort to build a strong and self-reliant industrial base. Shri Bajrang Alliance Limited has been commissioned by adopting the most modern and advanced technology.

Under its banner Shri Bajrang Alliance Limited, the Group has now launched GOELD, an addition to its illustrious accomplishments. GOELD marks the foray of Goel Group into the foods business with its 100% vegetarian frozen food products. While aiming to modernise the retail environment in India, the brand is all set to define the gold standard in the packaged food industry.

In the course of time, GOELD intends to advance into supercritical oils, nutraceuticals and straddle the entire gamut of retail foods.

Company is a market leader in the ready-to-eat food, ready-to-cook food, frozen food, frozen vegetables. The Company had also forayed in Natural oils, Oleoresins and Natural Food Supplements domains. The Company has been continuously endeavouring towards catering to changing consumer needs by developing newer products under diff erent categories. The Company has a dedicated team of professionals engaged in understanding the developments and bringing out innovative products. This year, the Company has launched new products under GOELD brand like Veg Spring Rolls, Punjabi Samosa, Vegetable Samosa, Cheesy Panner Samosa , Vegetable Burger Patty and extended its current product line.The Company has one state of the art manufacturing plants located in Raipur, ChhattisgarhThe Raipur plant is spread across 5 Acres.BRC (British Retail Consortium)accredited.

Financial highlights

On a Consolidated basis the Revenue for the current financial year stood at Rs. 17265.16 Lakhs as compared to Rs. 21409.67 Lakhs in the previous year and Profit after Tax stood at Rs. 7206.82 Lakhs during the current financial year as compared to Rs. 3078.69 Lakhs in the previous year.

On a Standalone basis the Revenue for the current financial year stood at Rs. 17261.26 Lakhs as compared to Rs 21405.77 Lakhs in the previous year and Profit after Tax stood at Rs. 378.33 Lakhs during the current financial year as compared to Rs. 217.54 Lakhs in the previous year.

B. OPPORTUNITIES AND THREATS Strenght

W Wide range of products catering to varied tastes and preferences W Well established brands across geographies W Experienced management

W Strong overseas distribution network that allows wide reach and coverage in target markets. Opportunities

Rising demand for prepared food due to busy lifestyle, nuclear families and changes in consumer preferences provide good growth opportunities.

New categories and products based on new consumer trends.

Aspirations

The new segment of Agency distribution would drive further growth W Continuous product innovation.

W Continued focus on export markets.

W Deepen presence across existing geographies and target new ones.

Results

One of the leading players in prepared ethnic food market

W Maintaining the wide range of products with focused customer satisfaction and high quality range W Maintaining healthy growth and profitability.

Risk and Mitigation

W Raw material inflation risk: Any rise in raw material costs could affect competitiveness and margins.

Mitigation: The Company monitors strategic and bulk purchases; its stable supply chain has helped ensure continuous raw material supply

at pre-determined costs.

W Competition risk: Growing competition (existing and new) and unorganised companies could affect market share.

Mitigation: ADFs longstanding investment in a strong brand portfolio sustained consumer traction and protected market share.

W Increased freight rates: During FY 2021-22, there was a steep increase in freight cost, affecting margins.

Mitigation: The Company is evaluating the opportunity of entering into annual freight contracts; the freight cost is partially transferred to the distributors.

C. FUTURISTIC STATEMENT

Companys performance as expressed or implied could differ materially due to economic conditions affecting demand/ supply and price condition in the domestic & overseas markets, changes in the Government regulations, tax laws & other incidental factors.

D. CHALLENGES RISKS AND CONCERNS

The banking system continues to be over burdened with large Non Performing Assets (NPA) restricting the investment by Public and Private Corporate Sectors. Margins in the industry continue to be under pressure due to severe competition. We are up-grading our skills, modernization and cost saving to the extent possible. Risk and concerns are being addressed on a continuous basis

RISK MANAGEMENT

Risk is an integral factor in virtually all businesses. At SBAL, risks are adequately measured, estimated and controlled. Irrespective of the type of risk or the activity that creates it, the Companys fundamental approach to risk management remains the same: identify and measure risks, leverage an in-depth knowledge of the business and competitors and respond flexibly in the understanding and management of risks.

E. INTERNAL CONTROL SYSTEMS AND THEIR ADEQUACY

Recognising and tracking the internal control systems is a critical part in an organization. The company has a secured system of internal controls which works together with internal financial controls that are repeatedly administered by the management. The internal control system of the Company shows proficiency in operations; make the best use of resources and adhere with all applicable laws and regulations. Key controls are examined during the year and restorative and precautionary actions are taken for any fault. Internal audits are organized systematically by designated audit teams. The Audit Committee sanctions the risk based internal audit plan which also reviews worth and efficacy of the Companys internal financial controls.

F. MATERIAL DEVELOPMENTS IN HUMAN RESOURCES / INDUSTRIAL RELATIONS FRONT, INCLUDING NUMBER OF PEOPLE EMPLOYED.

HUMAN RELATIONS

Human resources are considered as one of the most valuable asset in forming the organization structure of the Company. The Human resources development process of the Company promotes co-operation and innovation among the employees, within the organization which provides flexibility to keep in pace with the changing business needs of the Company and in retaining our personnel.

We have an elaborate performance management system in place involving goal setting and periodic reviews involving confirmation and annual reviews. The review sessions impress upon several aspects of the professionals careers such as career and competency development, financial rewards and recognition. We endeavor to link careers to competencies, individual preferences and organizational needs.

The Company endeavors to make all possible efforts for developments in Human Resources, including number of people employed and in Industrial Relations front. There is no material development in human resources with respect to number of people employed.

SAFETY

Safety management is integrated with the Companys overall environment, health and safety (EHS) management and zero accident is taken up as the Companys goal. The following measures have been taken by the Company:

W Identification of hazard and risk present in the work environment and its rectification.

W Continuous monitoring of unsafe conditions and unsafe acts through safety inspections.

W Specific job safety awareness on a continuous basis.

ENVIRONMENT FRIENDLY OPERATIONS

Environmental protection is prime concern for us and we are aware of our core responsibility to the society. The Companys plant complies with all norms set up for clean and better environment by the competent authorities. The Company undertakes regular checks / inspection for the maintenance of environment, health and safety. The company has adequate effluent treatment equipments to avoid pollution. The Company is continuously endeavoring to improve the quality of life in the community surrounding its industrial complex.

D. CAUTIONARY STATEMENT

Statements in this Management Discussion and Analysis describing the Companys objectives, expectations or predictions may be forward looking within the meaning of applicable laws and regulations. Actual results could differ materially from those expressed or implied. Important factors that could make a difference to the Companys operations include raw material availability and prices, cyclical demand and pricing in the Companys principal markets, competitive actions, changes in Government regulations, tax regimes, economic developments in India and in countries in which the Company conducts business and other incidental factors.

FOR, SHRI BAJRANG ALLIANCE LIMITED
RAIPUR, 31.05.2022 Sd/-
NARENDRA GOEL (CHAIRMAN)
DIN:00115883