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Dabur India Ltd

BSE: 500096 | NSE: DABUR ISIN: INE016A01026
Market Cap: [Rs.Cr.] 49,053.65 Face Value: [Rs.] 1
Industry: Personal Care - Indian

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Management Discussions

The dark clouds seemed to have finally lifted and the Indian Economy appeared in abrighter spot towards the close of the 2014-15 fiscal. From almost staring at amacro-economic crisis at the beginning of the fiscal year, aggravated by double-digitInflation, severe dip in investor confidence and a weak Rupee, the tide changed with theemergence of political stability at the Centre that brought back the bulls into the stockmarkets, hinting the emergence of stability. The general mood too turned upbeat aseconomic reforms got a push.

According to an update of its World Economic Outlook by International Monetary Fund(IMF), India is set to become the world’s fastest-growing major economy ahead ofChina, in the next couple of years. India is expected to grow at 7.5% in 2015 and 2016 asper recent updates issued by IMF.

The CSO data for FY2014-15 also indicates signs of revival with GDP growth forecast forFY2014-15 improving to 7.4%. (Refer Chart 1)

At current prices. FY13-15 GDP data represented as: New GDP series Source: CSO, RBI,Ministry of Finance, Citi Research estimates

The Index of Industrial Production (IIP) which had slipped into negative territoryduring the year is indicating a revival over the past few months (Refer Chart 2) touchinga high of 5% during February 2015.

The recent decline in crude prices has been favorable for India which imports almost80% of its domestic oil needs. This has led to reduced imports, curtailed Inflationarypressures and helped the government’s finances by reducing its subsidy bill.

India’s consumer Inflation, which had been stubbornly high in the double digitsbetween 2010 and 2013, has come down to about 5% currently, in part due to the RBI’stight monetary policy and sharp decline in commodity prices. From November 2014 onwardsthe WPI has started to show defiationary trends. (Refer Chart 3). Cooling of Inflation isgenerally a positive indicator for consumption and demand and has helped reduce pressureon margins across industry.

While these indicators are positive for the industry, on the ground revival inbusinesses is still slow and taking more time than expected.

FMCG Sector

According to The Nielsen Global Survey of Consumer Confidence and Spending Intentions,India was at the top spot in consumer confidence among 60 countries at 129 in the fourthquarter of 2014, up from 126 in the third quarter and an average of 120 from 2009 until2014. This was also near its all time high of 131 in the fourth quarter of 2010 (ReferChart 4).

Despiteamarkedbuoyancyinconsumerconfidenceasreported by Nielsen, it did not translateinto increased consumption across sectors, including the Fast Moving Consumer Goods (FMCG)industry. The sector reported muted growth for most part of the year with some keysegments even reporting de-growth, blamed largely on the sense of uncertainty prevailingamong consumers during the past few years.

If fiscal 2013-14 was considered a tough year for Indian consumer sector, it onlyworsened in 2014-15. Though the emerging trends did indicate that the growth decelerationhas bottomed out, it was still too early to detect any signs of a recovery. According toThe Nielsen Company, FMCG sector growth rates slipped further to low single digits aroundthe middle of fiscal 2014-15. With growth rates beginning to inch up marginally towardsthe end of the fiscal, the sector is expected to stage a recovery in the coming quarters(Refer Chart 5).

Source: AC Nielsen

A revival in consumer demand is expected to happen in the near to medium term and islikely to be driven by a combination of the below mentioned factors:

(a) Disposable household income revival due to sustained low Inflation, and gradualrise in job creation over the next 12-24 months

(b) Revival in discretionary consumer demand due to translation of positive sentimentaround economic growth into retail consumer spends

(c) Growing demand for e-commerce for purchase of goods and services due to conveniencefactor and increasing number of internet users

(d) Growth of Modern Trade and enhanced brand visibility and availability

(e) Increasing demand for premium products in urban markets

(f) Increasing penetration and rising consumption among rural consumers

(g) Evolving consumer lifestyle and greater awareness of brands leading to conversionfrom unorganized to organized

Recent initiatives such as proposed implementation of GST should work for the benefitof organized sector by developing a common Indian market and reducing the cascading effecton the cost of goods and services. In addition the Swachh Bharat campaign is likely tolead to greater demand for health and hygiene related products. Continuity of MNREGA,newer schemes to boost rural farm yields, investment in infrastructure, and creation ofNational Agricultural mission to ensure better prices for both farmers and consumers, allthese initiatives are expected to help the rural growth story improve. This coupled withdirect transfer of subsidy into beneficiaries’ bank accounts, will have a favorableimpact on disposable incomes and boost FMCG growth in rural areas.

The long-term government agenda of investing in infrastructure as well as buildingsmart cities should be favourable for FMCG sector. Overall the FMCG sector is expected togain momentum with increasing economic activity, rise in income levels, favorabledemographics, increase in working population and lower Inflation cycle.

While the long term prospects remain intact, the FMCG industry is also changing fastwith technological advancement, changes in consumption patterns, emergence of newerchannels such as e-commerce and increasing salience of organized retail. E-commerce forinstance is growing very fast and offers immense opportunities. The emergence of localintra-city online vendors who operate within a few kilometers distance and have low costoperating models is posing new challenges to retailers as well as manufacturers. Inaddition digital / web based marketing and communication is becoming an important channelto connect with younger consumers. In fact the emergence of the new age consumers who areextremely demanding, discerning and not shy of spending is throwing up a whole lot ofchallenges as well as opportunities which need to be recognized and factored into plansand strategies to be future ready.


Dabur India Ltd braved the macro headwinds and overall slowdown in market to deliver asteady growth in Sales and Profit during 2014-15 financial year. Reaping the benefits ofits distribution enhancement initiatives and strong investment behind its brand, Daburreported good growth momentum across its key categories and geographies with both theDomestic FMCG business and the International Business reporting a steady volume drivengrowth despite the challenging external environment.

The year also saw Dabur embark on a new journey to make itself future ready, both withits products as also its communication. India is getting younger and statistics revealthat the average age at which a consumer enters a category has come down dramatically.Youth are increasingly influencing the household in brand purchase decisions. As acompany, Dabur has always been well connected to its consumers. Keeping pace with thischanging consumer landscape, we are not just tailoring our products but also our brandcampaigns to appeal to younger audience.

On the product front, Dabur began the year with the extension of its popular brandHajmola into the confectionery space with the launch of Hajmola Chuzkara, afirst-of-its-kind semi-liquid candy. The year also saw re-launch of its flagship hair carebrand Dabur Amla Hair Oil in a more contemporary and trendy flip top pack. The Companylaunched its iconic health supplement brand Chyawanprash in a first ever chocolate flavorto expand its usage among children. The new product launches in India included wearablemosquito repellent products like wristbands and patches under the brand Odomos, besidesintroduction of Odomos in a roll-on format, a non-sticky coconut hair oil - Dabur AnmolCoconut Hair Oil with Jasmine and a new Ayurvedic therapeutic hair oil Dabur Keratex. Inaddition, a range of new Ayurvedic medicines aimed at treating lifestyle conditions likeliver problems, kidney stones, hypertension & prostrate enlargement were also launchedduring the year.

The pace of new launches was kept up in our International Business as well with theintroduction of new products such as Miswak Gold Toothpaste, Dabur Herbal SensitiveToothpaste, Miswak Mouthwash, Dermoviva Facial Cleansers and Scrubs, Vatika DermovivaSoaps, Fem Halawa and ORS Monoi Oil range.

While the new products sought to appeal to youth, even the campaigns were tailored tospeak their language. Today’s youth are more socially aware and want to participatein bringing about a change in the society. So, product campaigns have to be about touchingan emotional chord with the audience and helping them find the heroes in themselves. Ourrecent campaigns have reffected this. With Vatika’s new

Brave & Beautiful campaign, the protagonist’s story of coming out strongerafter losing all her hair to cancer, delivers this message aptly. Similarly, the ‘700Se 7 Kadam’ campaign on Sanifresh talks about protecting the dignity of women inIndia by bringing toilets closer to their homes.

These new campaigns, both of which were first released in the digital space, have beenvery well received. The Brave and Beautiful campaign, for instance, received over 3million views within just a month of its online launch and has become one of the mosttalked about campaigns in recent times. It has also become the single most awardedcampaign at the Goafest 2015, winning the Grand Prix along with seven other trophies.Meanwhile, the Sanifresh campaign was chosen as one of the 10 Best Campaigns of the Year,by World Consulting & Research Corporation (WCRC). Our digital initiatives have alsowon praise from tech industry leaders like Google, which prepared a special case study onDabur.

We continued to reach out to our consumers through a variety of on-ground initiativesthat not only gave them an opportunity to experience Dabur products, but also generated ahuge buzz and positive word for the brands. Our mass awareness campaigns (Immune India,Oral Hygiene camps, Health Camps etc.), informative sessions and other promotional eventshave resulted in sustained improvement in customer relationships.

Riding on these initiatives, Dabur drove demand and generated volume-led growth eventhough the environment remained challenging. The highlights of Dabur India Ltd’sperformance during fiscal 2014-15 on a consolidated basis are:

• Net Sales grew by 10.7% to Rs. 7806.4 crores in fiscal 2014-15 from Rs. 7,054.1crores in fiscal 2013-14

• Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA)increased by 14.5% to Rs. 1474.5 crores in fiscal 2014-15 from Rs. 1,287.9 crores infiscal 2013-14

• Profit After Tax (PAT) increased to Rs. 1065.8 crores in 2014-15, up 16.6% fromRs. 913.9 crores in 2013-14

• Diluted Earnings Per Share (EPS) increased to Rs. 6.03 in 2014-15 from Rs. 5.21in 2013-14


Our business structure today stands as below:

• Consumer Care Business incorporating the Health Care, Home & Personal Care(HPC) and Foods verticals accounts for 66% of consolidated sales

• International Business includes Dabur’s organic overseas business as wellas the acquired entities of Hobi Group and Namaste Laboratories LLC. This vertical nowaccounts for 31% of Dabur’s consolidated sales (Refer Chart 6)


The Consumer Care Business at Dabur, also referred to as the India FMCG business,includes Health Care (comprising Health Supplements, Digestives OTC and Ethicals), Homeand Personal Care (comprising Hair Care, Oral Care, Skin Care and Home Care) and Foods.The business achieved growth of 12.5% during 2014-15. Chart 7 provides category wisebreakdown of Consumer Care Business.


India is seeing fast emergence of lifestyle diseases such as obesity, diabetes,depression, high cholesterol, hypertension and chronic backaches. A survey by MetropolisHealthcare pointed out that more than half of the men in major cities like Delhi, Mumbai,Ahmedabad and Chennai suffer from diabetes with over 40% being in the 20-40 years agegroup. The survey further found that over 23% men in the same age group had a growing rateof high cholesterol. While it’s more prevalent in urban India today, rural India isalso seeing an increase in occurrence of non-communicable lifestyle related diseases. Ina country where half its population is under the age of 25 and the average age is expectedto reach 29 by 2022, the growing incidence of lifestyle diseases among the youngerpopulation is alarming.

Given this rise in lifestyle diseases, matters of health are capturing prime space inthe consumer’s mind. Individuals have become more aware of the fact that suchlifestyle diseases, even the ones related to heart health, are not just diseases of theelderly and they are now a lot more determined to go a long way in combating suchillnesses.

With a legacy and experience of 130 years, brand Dabur evokes trust in the minds of ourconsumers and is well placed to cater to the consumers’ increasing demand forholistic health and well-being. Health Care is a key pillar of growth for Dabur, and wehave been rolling out a slew of new initiatives aimed at further deepening our commitmenttowards the health & well-being of every household.

During the year 2014-15, we have strengthened our digital initiatives towards healthcare, targeting the growing number of consumers who are seeking answers to theirhealth-related queries online. Through our health portal www.liveveda. com and theAyurvedic wellness centre in Delhi, we have been addressing health queries and alsooffering diagnosis & treatment to consumers, free of cost. Dabur has built a networkof doctors and experts who regularly interact with consumers/patients, addressingtheir health care needs and offering health solutions.

Dabur has a highly experienced R&D team and access to the centuries old knowledgeof Ayurveda, the benefits of which are being validated with science, to developefficacious products that are contemporary and in ready-to-use formats offering ourconsumers holistic health and well-being. Thanks to these initiatives, Dabur has onceagain been named the Most Trusted Leader in the Ayurveda Healthcare category in the BrandTrust Report 2014, released by Trust Research Advisory.

Dabur’s Health Care vertical comprises Health Supplements, Digestives, OTC andAyurvedic Ethical Products. This vertical contributed 34% to Consumer Care sales during2014-15.

Health Supplements

Dabur’s Health Supplements portfolio which accounts for 18% of Consumer carecomprises three key brands - Dabur Chyawanprash, Dabur Honey and Dabur Glucose. The fiscal2014-15 saw Dabur roll out a series of new communication campaigns and consumeractivations, both on-ground and in the virtual world, which helped this category end theyear with a strong 14% growth.

Dabur Chyawanprash, our flagship health supplement, is also among the biggest brands inthe fast growing consumer healthcare market. This brand, based on an over 5,000-year-oldformulation, has always been the first choice of consumers when it comes to protectingchildren from infections and illnesses with the onset of winter. Dabur Chyawanprash hasestablished its relevance as an immunity specialist and it continued to take the advocacyroute to spread the message of building immunity.

Rising disposable incomes, coupled with the onset of lifestyle-related diseases andgrowing awareness about health care are key factors contributing to the demand for DaburChyawanprash. Today’s fast-paced and highly competitive lifestyle, increasingpollution levels, epidemics, unhygienic food & water are all taking a toll on ourhealth. There’s a growing awareness now that a strong immune system providesprotection from a host of diseases and recurring ailments. This is especially true forchildren since their immune system is still developing and hence they can be morevulnerable to infections. In this backdrop, Dabur Chyawanprash, as one of the leadinghealth care brands in the country, has taken up the responsibility to drive awareness onthe need for increasing immunity especially amongst children.

We have identified key opinion leaders and joined hands with doctors from reputedhealth care providers to spread the word about immunity as a foundation of health and wellbeing. These initiatives, coupled with our campaign featuring cine star Madhuri Dixit,helped Dabur Chyawanprash bag the India Health & Wellness Award in the Healthcare BrandingCampaign of the Year category.

As part of our commitment to safeguard the health of the future generation, DaburChyawanprash conducted its mega health awareness initiative ‘Dabur ChawanprashImmune India School Challenge 2014’, for the third year in a row. Under thisinitiative, Dabur Chyawanprash, together with Max Healthcare, conducts heath awarenesscamps across schools in Delhi, Uttar Pradesh, Bihar, Jharkhand, Maharashtra andMadhya Pradesh, educating children on the need to build a stronger immune system to fightagainst changing season, common bacteria and viruses. This year, we reached out toover 400,000 kids across 2,500 schools and conducted immunity sessions and healthcheckups for students and teachers.

The Top 25 schools and the 30 Immuno-champs selected through the on ground &digital medium will be recognized at the grand Finale of Dabur Chyawanprash Immune IndiaSchool Challenge to be held in Delhi.

Riding on these initiatives, Dabur Chyawanprash braved the unfavourable season,particularly the late onset of winter, and performed well across the entire Chyawanprashportfolio, including its flavoured and sugar-free variants. The year saw Dabur expand theflavoured variant portfolio with the introduction of a new Chocolate-flavouredChyawanprash. Dabur Chyawanprash Chocolate offers the same goodness of Chyawanprash in atasty chocolate flavour that would appeal to children. In fact flavours and variantslaunched in the last couple of years have gained scale and now contribute about 10% toChyawanprash portfolio.

The premium health supplement Ratnaprash was rolled out nationally and has been verywell received. During the year, your Company signed Bollywood actor Anil Kapoor as thebrand ambassador for Dabur Ratnaprash, and a new TVC was unveiled with the tagline:‘Feel the Power of Youth’. The new campaign communicates the message that DaburRatnaprash helps rebuild your strength, stamina, vigour, vitality and energy that’sdrained by the stress of day-to-day living.

Given the growing incidence of obesity and other lifestyle diseases in the country,consumers are increasingly seeking convenient solutions and food products to manage theirhealth and remain fit. Honey has been traditionally known for its numerous healthbenefits. A spoonful of honey, when taken with lemon and warm water early in the morning,on an empty stomach, is known to be a traditional recipe for weight loss.

Dabur has been focusing on this consumer need and has been positioning Dabur Honey as aweight management expert. Special commercials were created during the year to spread thismessage. We have developed a brand portal, www.daburhoney.com to propagate the benefits ofHoney and its role in overall health and fitness. Through this portal, we have beensharing information on staying fit and even helping consumers develop a tailor-madefitness diet plan for themselves. This microsite also gave consumers an option to chatwith a dietician online to discuss the diet plans.

As the market leader, your Company has taken the ownership of growing this categorythrough a variety of other initiatives aimed at increasing its usage, which included doingcross promotions at Modern Trade outlets with adjacent categories like green tea andbreakfast cereals. Riding on these initiatives, the brand grew well across regions, SKUsand channels.

During the 2014-15 fiscal, the purity and quality of Dabur Honey got an independentcertification when it was ranked as the best honey in the country, by Consumer VoiceMagazine (a Ministry of Consumer Affairs publication). The results were declared in theJanuary 2015 issue of Consumer Voice magazine after an independent and detailedcomparative product testing of 10 honey brands in the market. Dabur Honey was ranked firstand also achieved full score on the Hydroxymethylfurfural, or HMF, parameter, which isoften used as an indicator for the quality of honey. The test results further stated thatno traces of any antibiotics were found in Dabur Honey.

The other major brand in this category, Dabur Glucose reported good growth during theyear, thanks to a favorable season. Dabur Glucose, riding on its differentiatedproposition of offering ‘cooling energy’, reported a strong double-digit growthand closed the year with gain in market share.

Powder glucose consumption cuts across socio-economic classes but is largely anon-differentiated product, and Dabur has been working towards creating differentiation inthe market with newer variants, flavours and packaging. These initiatives have garnered agood response and helped us grow our share of the powdered Glucose market.


The Digestives franchise comprising mainly of Hajmola and Pudin Hara grew by 11.5% thisyear. Sales for the Digestives Category accounted for 6.2% of the Consumer Care Business.

The Hajmola franchise performed well during fiscal 2014-15 with extension of the brandinto the semi-liquid candy format, Hajmola Chuzkara and introduction of a new flavour -Hajmola Chatpat. The Anardana flavor which was launched last year has become one of thekey variants in the portfolio. During the year 2014-15, Dabur Hajmola also undertook somemega consumer connect initiatives aimed at reaching out to its target audience and alsoincreasing trials through large scale sampling.

Dabur Hajmola organised a mega comedy talent hunt with Hajmola Chatpata No.1, which sawan overwhelming response with over 5,000 people participating. Auditions for this talenthunt was organised across 80 towns in Uttar Pradesh and 40 in Bihar to identify the bestin stand-up comedy. The winner of this talent hunt got a chance to make an acting debut ina hit television comedy caper ‘Ajab Gajab Ghar Jamai’.

This activity also helped us reach out to over one lakh consumers on ground who sampledHajmola. The Hajmola

Chatpata Number 1 activation bagged the Silver in the Small Budget on-ground Promotionof the Year category at the WOW awards.

The other key brand in this category, Pudin Hara, however, had a muted year. During thefiscal, Dabur initiated a unique branding and sampling initiative at the Nauchandi Mela,which is one of the key congregations in rural India. The brand set up India’sbiggest umbrella at the mela and undertook the largest-ever sampling exercise for PudinHara Lemon Fizz during the course of one month. This initiative gave consumers anopportunity to experience the cooling benefits of Dabur Pudin Hara Lemon Fizz which gainedmomentum and share of the fizzy antacids category.

OTC & Ayurvedic Ethicals

Dabur’s OTC & Ethicals portfolio, comprising products like Dabur Lal Tail,Honitus, Janam Ghunti, Dashmularishta, Ashokarishta and other Ayurvedic medicinescontributed to 9.2% of the Consumer Care Business and ended the year 2014-15 with 7.3%growth. India is home to the largest number of children in the world, significantly largerthan the number in China. According to independent estimates, India has about 20% of theworld’s 0-4 years’ child population, making it one of the largest emergingmarket for baby care products. What’s even more interesting is the fact that a numberof modern nuclear households are increasing embracing traditional values that have beenpassed down through generations and age-old natural ingredients & products when itcomes to caring for their children.

The recent years have seen a spurt in demand for baby care products, driven by risingincomes, growth in nuclear families and general rise in awareness levels among parents.Internet is also emerging as an information seeking and popular shopping channelespecially amongst working parents who look for convenient source of information andshopping alternatives due to lack of time.

Dabur’s flagship brand in the Baby Care category, Dabur Lal Tail today controls athird of the baby massage oil market. Our campaigns continued to propagate the benefits ofDabur Lal Tail and also address some of the queries raised by consumers. Speciallytargeted TVCs were made to convey the benefits of key ingredients in the product. Thishelped Dabur Lal Tail end the year with good growth and an uptick in market share.

As part of a consumer-connect initiative, the product was also sampled with over 50,000mothers through 1,600 maternity clinics across India. This has led to an increasedawareness of the benefits delivered by the brand among urban consumers leading to gooddemand from metros and tier 1 cities.

Dabur is now expanding its Baby care portfolio with the launch of a new range ofproducts which have natural oils and are free of chemicals under the brand ‘DaburBaby’. The first to be launched in this range is Dabur Baby Massage Oil with Olive& Almond. The product is free of parafin and parabens making it completely safe andwholesome for babies.

In fiscal 2014-15 special visibility drive was conducted across chemist and retailoutlets for Dabur’s key Women Healthcare brands like Dashmularishta andAshokatrishta. In addition, health camps and special drives were conducted to buildgreater awareness about these brands. Our communication also sought to extend their usageand relevance beyond the post-natal period and established them as excellent productsfor overall rejuvenation.

Self-medication, besides being convenient, is also seen as the most inexpensive form ofhealth care with visits to doctors being reserved for major ailments only. In such ascenario, the role of the chemist has become highly important as consumers tend to seekhis advice for minor elements like cold, headache, fever, pain etc rather than going to adoctor. Keeping this in view Dabur had initiated Project Core last year aiming atincreasing availability of our healthcare range as well as improving the connectwith chemists. As a result of this initiative, coverage of chemists under Project Coreincreased from 49,186 to 87,047 and total chemist reach went up from 1.72 lac chemists to2.12 lac chemists. This is helping the Company increase advocacy of its products and alsobuild the foundation for expansion of its healthcare portfolio through new productinitiatives.

In the Cough & Cold category, Honitus continued to perform well driven by samplinginitiatives through clinics, trade fairs and consumer promo packs. The proposition ofeffective cough relief with no drowsiness worked well for the brand and helped the brandgain market share during the year. The brand format was extended to include therefurbished Dabur Madhuvaani brand under the Honitus umbrella. Madhuvaani is anAyurvedic cough remedy having honey and a number of traditional herbs which help addresschronic cough and sore throat.

As part of its efforts to reach out to kids, Dabur Honitus also rolled out two uniqueprogrammes. Under the first initiative, Dabur Honitus roped in school kids from across thecountry to create special TV commercials for the brand. Around 30,000 kids from 523schools across the country participated in this initiative and they were asked to create atelevision commercial for Dabur Honitus with children as the target audience. Thesecommercials, specially created and edited by school children, were unveiled on theoccasion of Children’s Day.

In a separate initiative, Dabur Honitus joined hands with a private FM radio channeland launched a nation-wide hunt to identify child radio-jockeys. This activity not onlygave kids a platform to discover their hidden talent and showcase their skills butalso gave parents the unique opportunity to actively participate in encouraging themin their endeavour to win the title. While winners from across 45 cities earned theopportunity to co-host the evening show in their respective cities, thegrand-finale winner got an opportunity to showcase his skills on-air.

Ayurevda is the core philosophy of Dabur’s business and the Company has beenpromoting and marketing a wide range of ethical healthcare products based upon thisage-old system. These products are formulated with natural plant extracts and ingredientswhich have been known for ages for their health benefits. The entire Ethical &Classical umbrella range, which was re-launched a year ago, was promoted aggressivelythrough focused activities at Dabur Ayurvedic Centres, in addition to special Health Campsand Vaid (Ayurvedic doctors) meets throughout the year. In addition to giving theAyurvedic medicines a modern, contemporary look-and-feel, the new packing also helps inbringing about uniform visibility to consumers.

Dabur put in place a series of initiatives to educate people about the product rangeand to propagate messages on the Ayurvedic way of life to manage health and diseases.Moving forward on its commitment towards the health & well-being of every household,Dabur also announced the expansion of its Ayurvedic medicines range with the launch of anumber of new products aimed at treating lifestyle conditions like liver problems,kidney stones, hypertension & prostrate enlargement. These new initiatives wereunveiled at the 6th World Ayurveda Congress held at Delhi where Dabur was the primesponsor.

In addition, a large number of doctor meets were organized. The Company arranged fordoctors and students from medical colleges to visit our R&D facilities to understandthe science behind producing our range of ethical and classical medicines. Aninter-college quiz contest was organized on Ayurveda

- Ayurved Samvad - which sought to enhance knowledge and increase learningopportunities for students from various Ayurvedic colleges. Over 700 students fromdifferent Ayurveda colleges across India participated in the qualifier rounds torepresent their college at the Grand Finale of Ayurved Samvad Inter-College Quiz Contest.

Over 200 Health Camps were organized across the country during 2014-15, which helped usreach out to more than 2 lac individuals.

Home and Personal Care

In the past few years, beauty and grooming has become an important consideration amongmen and women and this has given a significant boost to India’s personal careindustry, especially the hair care market. India is a unique market on account of itsdiversity in age, income, and urban-rural demographics. Given its demographic advantage,young adults, between the age group of 20 and 35 years, are increasingly driving consumerand lifestyle trends in the marketplace. A growing proportion of working women,aspirations of using premium brands, growing awareness of specialized

Futures & Options Quote
Expiry Date :
198.05    [1.40] ([0.70]%)
Instrument: FUTSTK
Expiry Date: 31-Jul-2014
Open Price: 198.45
Average Price: 195.57
No. of Contracts Traded: 2,631
Open Interest: 22,50,000
Underlying: DABUR
Market Lot: 2,000
Previous Close: 198.05
Day's High | Low: 199.50 | 192.50
Turnover (Cr.): 102.91
Open Int. Change: 0,10,00,000 ([30.77]% )
Key Information

Key Executives:

Anand Burman , Chairman

Amit Burman , Vice Chairman

Mohit Burman , Director

P D Narang , Whole-time Director

Company Head Office / Quarters:

Asaf Ali Road,
New Delhi,
New Delhi-110002
Phone : New Delhi-91-11-23253488/23276739 / New Delhi-
Fax : New Delhi-91-11-23289142/23221174 / New Delhi-
E-mail : corpcomm@dabur.com/investors@dabur.com
Web : http://www.dabur.com


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