Checking ‘You’ out through your blog! Ads may or may not create traffic but blogs authenticate to that extent where that traffic converts into a sale or a lead.
Primarily, motive of Blogging was just about telling. Creating a buzz then has taken a new path of building sales for marketers. Within a small span of time, blogging has become highly influential and has emerged as an effective tool for increasing organic search traffic. Blog is a mirror of your thoughts, your achievements, and your products per se in case you are a manufacturing company.
University of Massachusetts Dartmouth Center for Marketing Research revealed that more than 20% of Fortune 500 companies have active official blogs in the year 2015. Engaging prospected buyers through unique content only is an old day’s story. In the recent studies, it has been shown that visual content is more appealing. This could be the reason of Instagram’s success in the market. It is evident that digital marketing has become more important than advertising. Blogging has broken the conventional marketing tactics and has emerged as a major element of digital marketing. Blogs facilitate user engagement through GUI widgets. Engagement is a very important aspect to understand the customers. It gives you the insights of the demand and feedback of the customer. Interactivity builds a special status for blogging which any other website does not have.
The time-line of Blogging’s success started many years after inception of this concept and by 2016, it has reached new heights. Corporate blogging followed the trend and hence getting higher ROI. Blogging through own domain name cuts costs as well as increases direct traffic. Interactions on a blog-post are of course very effective when it comes to educating the buyer, differentiating from competitors and being shared. Blogs are not definite to a blog-post but connect your idea, your product and may be your strategy to every social media platforms like Facebook, Twitter, youtube, etc. where it can cater to a larger audience. Blogs, a key metric in comprehending consumer behavior
The content in your blog sketches a picture of your personality in the eyes of the reader. If your content is powerful enough to provide all information to your customer, you outline an authoritative figure of yourself for your readers. Blogging can also be a litmus testing medium before conducting any campaign.
No wonder, CMOs think that custom content and blogging is a future of marketing!
The author is MD & CEO at Flags Communication