A Salesman’s Lessons

Ground Reality of every Salesman’s life being explained in the newly launched book “A Salesman’s Lessons” authored by C R Jena

March 10, 2014 11:27 IST | India Infoline News Service
The profession of sales is full of thrill, success and achievements if practiced well. Mr. C. R. Jena has illustrated this in his book entitled “A Salesman Lessons”, which is the outcome of vast experience of his exciting sales career. The author opines that we ignore to apply in the field what we studied and learnt as basics - various laws, theories, hypothesis, anecdotes and sayings of science, mathematics, literature, history, management, etc.

The book consists of 27 chapters and do not endeavor to produce sales champion. It touches the key parameters of the profession and supplements with live examples. Every chapter has two messages incurring few statements that can be used in sales conversations.

“A salesman has to sell both inside the organization as well as to the customers and the book depicts both the situations smartly”, said Mr. Jena while interacting with the audience at a release function in New Delhi.

To explain the crucial aspects of business he has utilized various terminologies and simple mathematical formulae which make the book, an absorbing reading experience. Some critical sales situation has also been portrayed to explain the behavior, psychology and outcomes that one may come across, dealt with and thus relating those to the realistic situation.

Human being, by nature, either sells or buys something at any given point of time; so it would not be wrong to use the law of average and say that at least half of the time we are selling something, Mr. Jena further adds.

The Book is available on all major online book shops like flipkart, Home18Shop, Rediff, uRead, amazon, Bookadda, infibeam, landmark, buybooksindia, crossword etc.

About the Author

Mr. C. R. Jena has rich global sales experiences besides his technical and management qualification from premier Indian institutions. He is a regular panelist and speaker at various foray and events. His previous book “22 Things You Should Know About It” receives critical acclaim from both industry and aspiring engineering students.

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