Title: India by Design: The Pursuit of Luxury & Fashion
Author: Michael Boroian, Alix de Poix’s
Pages: 300; Cloth
Publication Date: September 29, 2009
Price: INR1500.00 (This price is valid for India)
Published by John Wiley & Sons, Inc.

India by Design: Based on a series of interviews with luxury and fashion experts both in India and in Europe, it brings to the subject an insiders’ perspective on the workings of the world of luxury and fashion. The authors seek to give readers a broad understanding of the roots of the luxury sector in India at the outset, before exposing them to the details of each topic in a narrative and informative style, providing a conceptual framework of the issues confronting the Indian market. The book also introduces the stepping stones for this industry’s future.

The new book published by John Wiley & Sons (Asia) Pte Ltd, India by Design: The Pursuit of Luxury & Fashion (ISBN: 978-0-470-82396-5) addresses the most relevant issues and aspects that affect luxury and fashion in the merging and challenging environment that India is today.

India is a land of contradictions – while approximately half of its people are illiterate, the country houses the world’s second largest pool of trained scientists and engineers. Against a backdrop of an evolving democracy and growing economy, per capita income is increasing and an ever-growing youth majority is looking for ways to achieve their material aspirations. Luxury brands have thus set their eyes set on India’s high end retail market, which is expected to reach $30 billion by 2015 and will continue to burgeon as fuelled by its 400 million-strong upper middle class as they ascend the socio-economic rungs.

A perceptive and comprehensive reference, India by Design throws light on India’s rapid development in the branded fashion and luxury goods sectors, and gives the purveyors of luxury and fashion a deeper understanding of India and the complex and ever-evolving market they are seeking to explore.

About the Authors:

Michael Boroian is the Managing Partner of Sterling International, an executive search firm specializing in Luxury Goods & Fashion which he founded in 2001 and with offices in Paris, Milan, New York and Brussels. For three years prior he was with TMP Worldwide Executive Search in Paris where he was Partner and Practice Leader for the Fashion, Retail & Luxury Goods sector for the firm’s 13 offices in Europe. Earlier career positions were with Hermès as Executive Vice President & Chief Operating Officer for the American subsidiary, and as Director of Development & Marketing with Sonia Rykiel. A member of the French-American Foundation and on Baccarat’s Board of Directors, Michael is recognized in Europe as one of the leading executive search consultants in luxury and fashion. He has an MBA from DePaul University.

Alix de Poix’s professional career has been a mix of consulting and high-level human resources positions both at national and international levels. In 1994, she joined Heidrick & Struggles, where she was in charge of the luxury practice worldwide and as a Senior Partner, her work in executive search covered a wide range of executive and non-executive directors’ appointments, from small entrepreneurial or family businesses to global listed corporations. Alix now runs her own executive coaching and consulting company for family businesses as well as listed firms throughout the world. Alix has a Master of Economics from Paris University and an MBA from INSEAD.

About Wiley:

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.

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