UFO Moviez India unveils brand new identity and updated company website

UFO Moviez India unveils brand new identity and updated company website

Dec 13, 2019 06:12 IST capital market

UFO Moviez India unveiled new brand identity, which is intended to explicitly represent the companys core business offering i.e. cinema advertising and add value to its stakeholders.

With this, UFO Moviez is realigning its network, into two powerful channels - PRIME SCREENS (multiplexes and Hollywood release centres) and POPULAR SCREENS (standalone screens and mass appeal screens). With the new channels, insightful business intelligence and a new rate card, advertisers can carry out large screen high impact advertising that can be customized to deliver geo-targeted advertising with zero spill over. The vast network of UFO screens is the largest urban heartland network with 1800+ screens in the PRIME channel and 1800+ screens in the POPULAR channel. UFO - Cine Media Network, is also the leader in metros and Tier 1 cities with over 900+ screens and has virtually no competition in Tier II and III markets.

The new branding effort features the launch of a new & vibrant logo, contemporary montage and an updated company website.The logo brings in modern hues along with establishing the, O of UFO which is a mobius strip to become its symbolic identity in the future. Along with this, the new logo also features a new tagline Cine Media Network, to appropriate and re-inforce its leadership position in the in-cinema media space.

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