Vakrangee to launch Indias first rural focused loyalty program for its customers

Vakrangee to launch Indias first rural focused loyalty program for its customers

Dec 04, 2019 03:12 IST capital market

Vakrangee announced that the company plans to launch Indias first Rural focussed Vakrangee Kendra loyalty program to recognize its customers loyalty by providing them extra benefits and a more rewarding & better experience across its network of Nextgen Vakrangee Kendras.

The reward program aims to be one of the Indias largest rural focussed loyalty programs with a clear focus on the untapped and underserved Rural customer base. The program is more personal and relevant to customer by rewarding customers for what and how they shop at their nearest Nextgen Vakrangee Kendra. The program will offer personalized offers, access to exclusive events and services as well as opportunities to earn points for its loyal customers.

Vakrangee currently has 21,000 (8,500 operational & 12,500+ under on-boarding process) Nextgen Vakrangee Kendras spread across 29 States & UTs, 500+ districts and 5,800+ postal codes. More than 70% outlets are in Tier 5 and tier 6 cities. Vakrangee is targeting to reach at least 25,000 outlets by FY2019-20.

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