We live in a world where technology is shortening distances by the day and many things are getting shortened by the way. The finance minister is trying to shorten the fiscal deficit. The exchanges have shortened the time the markets remain closed for trading. When they wanted to shorten the number of holidays, they chose today’s auspicious day of Padwa.
Over the years, we have shortened our response time in customer service considerably. We also shortened the time to deliver contract notes and bills by delivering them digitally and now over SMS. We have shortened the time for trade execution to a fraction of a second. And most importantly, we have shortened brokerage rates not only for our customers but also for the industry when we started the 5paisa revolution.
To cut a long story short we have shortened our name to IIFL. Short is great. But as far as the quality of our customer service, research and compliance is concerned, it will remain great as ever. So the next time you see IIFL, please remember that it is your own India Infoline. While we have shortened our brand name to IIFL, the company’s name will remain India Infoline. As a part of our IIFL logo, you will also notice the core of the Shree Yantra, which is a tool that the goddess of wealth, Mahalaxmi, uses to create wealth. Our research is a tool with the same purpose.
On this auspicious day of Gudi Padwa, which marks the commencement of the Hindu New Year, I wish you a great investing year ahead.