Dabur launches ODOMOS Naturals Mosquito Repellent

The new Odomos Naturals range includes several natural ingredients such as Aloe Vera, which has proven skin-friendly properties and Citronella, which is a well known natural repellent.

Oct 09, 2009 07:10 IST India Infoline News Service

Taking forward the legacy of being the Numero Uno player in the mosquito repellents market, Dabur India Ltd announced the national launch of Odomos Naturals, India’s first range of personal application mosquito repellents packed with the natural goodness of Aloe Vera and Citronela. The range is being aggressively marketed in various markets like Delhi, Uttar Pradesh, Mumbai, Tamil Nadu, Maharashtra, Bangaluru and Kolkata.

The new Odomos Naturals range includes several natural ingredients such as Aloe Vera, which has proven skin-friendly properties and Citronella, which is a well known natural repellent. Odomos is the only mosquito repellent endorsed by the INDIAN MEDICAL ASSOCIATION (IMA). Unlike some mosquito repellents, Odomos does not contain deadly / harmful chemicals which kills or knocks down mosquitoes. Mosquitoes detect humans by the smell that the human body emits. Odomos, when applied on the skin, simply masks these odours, hence the mosquitoes cannot detect the human presence and cannot bite you. So, contrary to the popular belief, Odomos is a very safe option to use for protection against mosquitoes.

The Odomos Naturals range comes in two options – Cream and Lotion. The Creams range is very competitively priced at Rs 33 for a 50g pack and Rs 18 for the 25g pack, while the Odomos lotion is priced at Rs 30 for 60ml and Rs 60 for 120ml.

Speaking on the occasion, Dabur India Ltd Senior General Manager-Home Care Girish Kumar said: “In Odomos Naturals, we have developed a product that not only, is completely safe for your skin but also comes with the natural goodness of Aloe Vera that has beneficial properties for your skin. The cream takes forward the theme of gentle protection with added goodness. Complementing Odomos Naturals are the Odomos regular Creams, Gels and body spray.”

Odomos has been certified by reputed institutes on its efficacy & safety for usage. Odomos is certified as safe to use by leading authorities in India while being highly effective against mosquitoes. In fact, Odomos Cream has been tested to be safe even for babies, and this is a fact that is endorsed by the Indian Medical Association.

With a market share of around 90%, Dabur’s flagship mosquito repellent brand Odomos is a clear leader in the category. Odomos is one of the few clinically proven brands of mosquito repellents available in the market today that offer the most effective protection from mosquitoes, the carriers of deadly viruses that cause diseases like Dengue, Chikungunya, Malaria, Filaria and Encephalitis etc.

Independent institutes have clinically tested and certified Odomos to offer the best protection against mosquito bites for as long as 8 hours. Conventional mosquito repellents, like liquid vapourisers, mats and coils, offer protection when one is in the closed confines of a room, whereas the Odomos personal application range offers protection not only inside the house but also when one is outdoors, where the chances of getting bitten by disease-causing mosquitoes is very high.

Protection all round the clock

Contrary to popular perception, diseases such as Dengue and Chikungunya are spread by daytime mosquitoes. Children, when they venture out to play in gardens or even while in school, are at risk of being bitten by these mosquitoes. Even people in offices are at risk of falling sick after being bitten by these mosquitoes. Odomos is the only personal application product that offers users complete protection from daytime mosquitoes that spread such life-threatening diseases.

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