Designer Flynn Remedios launches Raksha Bandhan Collection

The Raksha Bandhan Collection from the house of FRD or Flynn Remedios Designs is an affordable occasion wear range for men and women in all sizes and shapes.

July 30, 2014 10:16 IST | India Infoline News Service
Model and actress Disha Paul shot with fashion designer Flynn Remedios for his Raksha Bandhan ethnic collection (Male and Female) to be showcased at the FMN Fashion Pageant - the World's Longest Fashion Show. Arshi Khan and 8 other models have already shot for the new range to be launched shortly. The Raksha Bandhan Collection from the house of FRD or Flynn Remedios Designs is an affordable occasion wear range for men and women in all sizes and shapes. "Initially over 200 ethnic designs have been announced and sent for production, but depending on the response we will release another 300 designs within a week," said Flynn Remedios. The range expects to take on bigwigs and established players in the business like Biba and prices have been kept really low to attract the middle class audience. This range is targeted at the festive season beginning around August in India. FRD has already launched an affordable range of Sarees and a high-end bridal collection.

While the entire collection will be available online on IndyaNewz.com and other shopping portals and e-stores, the line comprising of over 200 top 300 designs will be displayed later in September at the mega event. The photo shoot by Bollywood photographer Raju Asrani was co-ordinated by IndyaNewz.com Photography in Mumbai. The ready made garments sector in India is growing very rapidly particularly in the lower price segment and we want to target this mass market, explains Remedios who was a former economist with The Stock Exchange, Mumbai and worked as a journalist with the Times of India, The Indian Express, The Economic Times, The Asian Age and other newspapers over a span of 18-odd years. The overall garment and apparel business in India is pegged at more than 90,000 crores with about a 13% growth per annum. The women's garment or clothing segment constitutes nearly 50 % of the total apparel market and is growing at a constant rate each year. Kids wear has picked up over the years and mens wear constitutes about 40 per cent of the market. The share of organized branded segment in men's wear is fast increasing in the Indian apparel market. Occasion wear and casual wear are two of the most rapidly growing segments in the apparel.

Remedios who is currently the Editor and Publisher of several Bollywood gossip and glamour websites including IndyaNewz.com, Newz66.com, AsiaWire.in, Tamasha.in, etc recently turned a new leaf and decided to try his hand at designing clothes – a hobby and passion which he cherished for the last 20-odd years.

Remedios has hand-picked craftsmen from different states to help him in the production of the garments which include hand printed designs using techniques like hand screen printing, hand block printing, hand embroidery, appliqued and tailored cottons and silks. My focus is on affordable occasion wear, explains Remedios stressing that equal focus has been paid to quality control and the fashion element.

On the occasion of Raksha Bandhan, as a ritual, a sister ties a colourful rakhi, a sacred thread that symbolizes love between siblings, around her brother's wrist. The festival starts by performing traditional aarti and concludes with prayers. Moreover, as a part of tradition, a brother presents his sister varied exciting gifts and vows to guide and protect her throughout the life.

The festivity of Raksha Bandhan has a great religious fervor and can be traced in Indian mythology and history over generations.

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