Disha Paul shoots for ‘FMN Fashion Pageant’ Fashion Show

Fashion designer C Raj styled Disha Paul who was captured on film by ace Bollywood photographer Raju Asrani

July 23, 2014 9:31 IST | India Infoline News Service
Nashik and Mumbai-based actress Disha Paul shot for a poster and outdoor campaign for the World's longest and biggest Fashion Show - the FMN Fashion Pageant in Mumbai last week. Fashion designer C Raj styled Disha Paul who was captured on film by ace Bollywood photographer Raju Asrani. The entire shoot was co-ordinated by publicist Flynn Remedios for the event. The mega event is spread over 4 days continuously without break or for about 100 hours at a stretch, will be held in Goa in August and September this year. According to the latest estimate by the organizers over 100 fashion designers, about 1000 male and female models, 35 choreographers, 150 make up artistes, 100 stylists and 50 photographers are expected to participate in the event to create a new World Record or break any existing record. The event aims to create a new World Record, breaking all existing and earlier records for the longest ramp as well as the longest continuous fashion show in the World, explained senior journalist-turned designer and publicist Flynn Remedios, adding "Many models walking the ramp to create this new World Record will be freshers and even office or college-going youngsters who will volunteer to be part of an historic event. About 50 per cent of the designers are student designers from different parts of India with several fashion designing institutes participating."

The FMN Fashion Pageant which was to be held two years ago and was postponed due to technical reasons will finally see the light of day this year. Over 50 dedicated photographers and 20 videographers working in shifts along with a crew of over 200 technicians, light men and others will record the event for posterity. The almost circular and winding ramp would be about a kilometer long and will be able to accommodate at least 200 models at any given time. About 500 media persons from all over the world are expected to arrive in Goa to report the event which will be attended by over 25,000 specially invited guests over the 4 days. The venue has been kept a top secret for now, said one of the organizers. 
Says Rajesh Singh of the FMN Fashion Pageant, "We have written to the Guinness World Records (GWR) for details regarding the World's longest or continuous fashion show. To the best of our knowledge, the longest fashion show record is for approximately 24 hours. We will attempt to break that record. And in case the GWR does not have such a record category, we will set a new record for the longest continuous fashion show. Our application forwarded in June this year is pending with the GWR and we are awaiting their feedback. Fashion designers, models, choreographers, accessory designers and manufacturers and others from the fashion, textile, apparel and jewelry  industry who would like to be part of this event are requested to contact fmn.fashion.pageant at gmail.com
"We are doing it for charity. To support Indian tailors, small designers, artisans, craftsmen, etc. The theme and focus is on Indian Traditional Outfits. The 95-odd designers will attempt to create and display designs and outfits including footwear, headgear and accessories from the 26 Indian states. There will be western wear on display too, but the focus is on Indian wear." he explained but did not elaborate on the exact venue or location for the event. A fashion bazaar will host about a 100 stalls for designers, garment and accessory manufacturers and others from the Apparel and Textile industry. Singh said Indian craftsmen and tailors in small towns and cities lead a pathetic and poor life and the show aims to spur demand from the small and unorganized sector and bring international buyers in direct contact with smaller manufacturers. 
An adjudicator from the Guinness World Records will be present during the entire event and will verify the facts of the record before handing over the official certificate for the World Record, said Rajesh Singh explaining that it would be a continuous fashion show without any break. 
While the international tourist season in Goa starts in October-November each year, the FMN Fashion Pageant is expected to bring in over 50,000 international tourists and about 2 lakh domestic tourists during August-end and September with an array of after parties and other musical sub events which will form part of the main event. 

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