Domino's added with new 10 flavours

Dominos refreshed 10 new Pizzas addition makes the brand more exciting

June 27, 2014 9:27 IST | India Infoline News Service
Dominos Pizza brings to its consumers in India the new Refreshed Menu with a variety of new offerings in both the vegetarian and non-vegetarian segments. The introduction of these Ten new varieties of Pizzas is aimed at giving pizza lovers more reasons to celebrate and rejoice in their daily lives.

The pizzas introduced in the vegetarian category are Veg Hawaiian Delight, Spicy Triple Tango,Veggie Paradise, Cloud 9 and Chefs Veg Wonder. The non-vegetarian varieties include Chicken Salami Special, Chicken Hawaiian Twist, Chefs Chicken Choice, Seventh Heaven and the Chicken Dominator. The added treats are priced at the same rates as that of regular, medium and large classic hand tossed pizzas in the existing categories in which the pizzas have been introduced. They will be available in all existing crusts - Classic Hand Tossed, Thin Crust, Fresh Pan and Cheese Burst across all sizes regular, medium and large.

Harneet Singh Rajpal, Vice President, Marketing, Dominos Pizza India, said, Dominos has always taken pride in providing innovative products to all consumers who have been extremely experimental in terms of their taste preferences. We have been launching new Crusts and Sides & Desserts over the years but have not really done many changes to our pizza combinations offerings. This is after a very long time that we are using new toppings and combinations to launch ten new pizzas. The objective is to refresh the Pizza menu offering and make it more exciting for our consumers to continue enjoying Dominos Pizzas. Adding new pizzas to the menu serves as a trigger for consumers to find more moments to eat out and creates time for further rejuvenating the relationships & bonds with loved ones. We are confident that this complete Refresh of our menu will be a hit with all of them and keep them asking for more.

The campaign is supported by new TVCs, Translites, Danglers and various social media promotions.
Rajpal said, We wanted to present a fresh clutter breaking take on the exciting new pizza range. The exotic Pizzas like the Seventh heaven, Cloud 9, Spicy triple tango, Chicken Dominator etc can become popular sub brands in themselves for Dominos much like the Cheese Burst Pizza or Choco Lava Cake; so the communication was designed around the name play of these exotic pizzas so that they get etched in consumers mind. The clutter breaking creative ideas are brought to live with a campaign of 3 interesting TVCs which are centered around the name of these pizzas and exciting topping combinations. All the 3 TVCs are a visual treat and great fun to watch as they juxtapose something really unimaginable & bit stupid against something very delicious & exciting.

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