Ferrero Rocher gives a chance to share their Golden Moments this Rakshabandhan!

As part of this engaging application, Ferrero Rocher will give three best entries a chance to fly down to meet their brother/sister on the special occasion of Rakshabandhan.

August 09, 2014 11:39 IST | India Infoline News Service
Crafted in Italy by Ferrero and loved by Indians, Ferrero Rocher, premium and one of its kind quality chocolate, has gradually become an integral part of all special occasions as a perfect golden gift.  With Rakshabandhan approaching, a festival that celebrates the sibling bond, Ferrero Rocher has launched a digital initiative, “Golden Moments”, on Facebook (www.facebook.com/ferrerorocherindia) that gives brothers/sisters a chance to relive their special moments with each other. This application allows brother/sister to share their most memorable ‘GoldenMoments’ with each other along with a photograph. This message can be shared on Facebook or emailed.

As part of this engaging application, Ferrero Rocher will give three best entries a chance to fly down to meet their brother/sister on the special occasion of Rakshabandhan.
Talking about the digital activation, a company spokesperson said, “Rakshabandhan is all about 
celebrating the eternal love between brothers and sisters. However, due to increasing distances it has become a dream for many of them to spend time and bond with each other. It is those precious shared moments with your siblings, where we truly believe in giving perfect and thoughtful gifts. Ferrero Rocher is the ideal gift for all such occasions. To celebrate this Rakshbandhan, we have launched a digital initiative which helps bridge this gap and gives siblings a chance to re-live their Golden Moments”
For Rakshanandhan, Ferrero Rocher will be present at select modern and retail trade with impactful visibility solutions. The product would be available with a special Rakhi pack cover marking the occasion at key stores. The packs available for sale in traditional trade and at large neighborhood stores during Rakshabandhan include: the perfect little treat with a pack of 5 pcs, the iconic sharing pack of 16 pcs and the iconic gifting pack of 24 pcs.

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