The HDFC RED platform now hosts the ‘Priority Search’, a well-researched and logically crafted tool that compels home seekers to prioritize their preferences. This action leads the users to view properties in an order indicating the extent of relevance, with results personalized to each user. Each property has a relevance score and feedback mechanism, which is tailored as per the priorities identified by the home seeker. The Priority Search thereby helps home seekers to discover their preferred homes faster and with significant ease. The gamified interface and the card design architecture further aid the user in receiving seemingly complex information in a much more simplified way, while offering an immersive and interactive experience.
Speaking at the launch of the platform on desktop and smartphones, Renu Sud Karnad, Managing Director, HDFC Ltd, said, "Our consumer behavior research of online homebuyers revealed that most of them end up being buried under heaps of information within minutes of their search and despite the large pool of properties presented to them, more often than not, the options do not come close to fulfilling the criteria of a ‘dream’ home, resulting in unsatisfactory experiences. In order to ensure our users an added level of immersion, we elevated our offering by adding meaningful technological innovations and design to the core of our application. Innovation is crucial to simplify the complexities in real estate, and we believe that progressive technology applications introduced along with streamlined design will ensure a hassle-free experience to our users. With a fresh outlook, HDFC RED aims to give homebuyers complete and unbiased guidance that helps them take informed decisions.”