IMAGICA gets “The Wedding Filmer” on board for “Masti Ki Baarish” Ad film

The film showcases the rides and attractions along with the ongoing street food festival.

August 05, 2014 10:29 IST | India Infoline News Service
Adlabs Imagica has got Vishal Punjabi from “The Wedding Filmer” to create an ad film on their “Masti ki Baarish” campaign. The film shows families enjoying at IMAGICA while it rains and beautifully captures the fact that there is something for every age group at IMAGICA. In this film kids, youngsters, parents and grandparents are seen having a good time, enjoying the downpour equally with childlike innocence. The film showcases the rides and attractions along with the ongoing street food festival. A particular shot taken from the Gold Rush Express ride gives you an amazing view of the park.
Conceptualized and scripted by ‘The Wedding Filmer’, the first TV spot starts with a monsoon version of the popular Imagica jingle that sets the mood for Masti ki Baarish. The television commercial is currently being aired on leading GECs (General Entertainment Channels) and Kid’s channels. It is also being showcased at more than 250 multiplex screens across key markets.
Harjeet Chhabra, Chief Marketing Officer, Adlabs Entertainment, said, "We wanted to explore the joyous emotions associated with the monsoon and also give people a reason to step out of their homes with their loved ones to enjoy the Masti ki Baarish at Imagica. ‘The Wedding Filmer’ was the perfect choice for this as they know how to bring the emotions alive on screen.”
“This film also intends to establish Imagica as a preferred monsoon destination.”  Chhabra added.
Vishal Punjabi from ‘The Wedding Filmer’ said, "No matter how much we all love what we do, the routine always makes life a little mundane. What better to step out of it and step into a world of magic, fairy tales, cartoons, everything that fascinated us as kids and terrifies us now? Including the rain! So we took that trip to our childhood and captured it the best we could... With our family and friends and this is the result"

Zara from ‘The Wedding Filmer’ said, “Monsoons in the mountains are a magical time. It’s lush, green and dreamy! Now imagine whizzing through the skies, dancing in the rain and spending that precious weekend with your family like an awestruck child again. That’s the emotion we were after with this film for the colourful wonderland that is Imagica.”
Imagica is a fun drive away from Mumbai and Pune. You can also reach Imagica by bus from both Mumbai and Pune. For those who want to have an added train experience can take a train from CST to Khopoli, where a free Imagica shuttle takes you to the park at 10am every day. Get into your rain gear and brace yourself for an international standard theme park experience in India and get wet in “Masti ki Baarish” at Adlabs Imagica.

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