Indian vodka toasts success at SIP awards

Mere mention of vodka conjures up the image of vodka made and bottled in Russia.

June 30, 2014 11:54 IST | India Infoline News Service
After proving to be Indian consumers real delight, the widely popular Indian-made brand Invincible vodka has been chosen for highly acclaimed Spirits International Prestige (SIP) awards by connoisseurs of spirits. The SIP award winning is no small achievement for an Indian company as the SIP awards are given to the crackerjack brands at what is touted as the worlds biggest spirits award competition wherein hundreds of established and up-and-coming brands from across the world vie with each other to bag the top honors.
Mere mention of vodka conjures up the image of vodka made and bottled in Russia. But, Octaga Green Power and Sugar Industries product Invincible Vodka is the only Indian brand to have wowed the consumers and connoisseurs alike and garnered two prestigious awards at SIP competition which saw the participation of more than 400 brands from every length and breadth of the world.

Into its sixth edition, the SIP Awards extravaganza was held at the luxurious St. Regis Monarch Beach, located along the pristine shores of the Pacific Ocean in Dana Point, California.
At the fiercely-fought SIP awards competition, the companys top seller Invincible has really proved invincible among the hundreds of spirited participants and has won 2 medals. It got a Gold medal for slick packaging design and Silver medal in vodka tasting. This was real crowning glory for the company which cornered a large chunk of share in vodka segment over a period of time. 
The companys accomplishment is very significant even as the established players continue to jostle for space in the market and this years competition proved to be an even greater challenge for each of the 403 spirits competing for the coveted SIP Medals awarded to the top consumers spirit of choice! The SIP Awards is the only international spirits competition levelling the playing field for established brands and start-ups alike by turning consumers as connoisseurs.

 Though hundreds of brands enter the SIP competition which of late is attracting the world-wide attention, only the brands which notch up top scores receive the coveted awards. In fact, the judging this year was increasingly critical as over 21% of the brands entered did not qualify for any type of accolade.

Moderately priced at Rs. 800, Invincible Vodka currently has a strong presence in three States - Maharashtra, Goa and Daman. As the product is a big hit with vodka lovers in these three States, the company is ramping up operations and will be shortly entering Delhi, Punjab, Puducherry as well. The companys USP is its brands quality. In terms of quality its brands are at par with absolute but at price they are competing with Smirnoff.

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