Kingfisher Strong set to enthrall speed enthusiasts with Sahara Force India

Racing fans across the country to get an exhilarating opportunity to win a trip to the Silverstone Academy, UK.

August 09, 2014 11:45 IST | India Infoline News Service
Kingfisher Strong, India’s largest selling beer brand reinforces its relationship with its die-hard fans and consumers with an exciting and unique activation. Kingfisher Strong, known for its core values of strength, style, youthfulness, power & machismo, is providing its consumers a once-in-a-lifetime opportunity to visit Silverstone, UK.

In association with Sahara Force India, Kingfisher Strong is presenting a series of consumer focused activations comprising of thrilling initiatives designed to excite & engage racing enthusiasts. Aptly named the ‘Kings of Speed’, this consumer engagement is happening at multiple levels - on-ground bar, retail promotions and digital space.

Select lucky consumers are chosen via on-ground & digital contests and invited for Kingfisher Strong ‘Kings of Speed’ Nites – a fun speed racing themed evening held across 18 cities, where racing fans compete for a chance to be crowned the ‘King of Speed’. ‘Kings of Speed’ Nites invites consumers to attempt to set a high speed record for a thrilling PS3 game, while enjoying electrifying music performances by renowned DJs, screening of the Grand Prix races and engaging sessions of racing trivia and games.

Four winners of Kings of Speed from the four regions of the country will be selected from speed contests and a short listing process, post which they will be awarded the exciting grand prize of an all expenses paid trip to the Silverstone Academy, UK. A plethora of thrilling racing experiences await the four winners at Silverstone including a visit to the Sahara Force India factory, the rare chance to use a professional F1 simulator, a race on the track in super cars and much more.

Speaking on the initiative, Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited said, “Kingfisher Strong, India’s largest selling beer has an extensive national and international footprint and this association with Sahara Force India will only further strengthen the stronghold the brand has. With the ‘Kings of Speed’ initiative, we are looking to provide our consumers an experience of a lifetime, laced with the ‘Extra Dum’ that the brand stands for. We look forward to engaging with our consumers and hope to provide them an experience to remember.”

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