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LALA unveils Mid Summer Magnifique Collection

Collection from the house of LALA highlights creative and innovative prints to the mainstream of fashion screen

July 03, 2014 10:05 IST | India Infoline News Service
For more than 50 years now, Pakistans Premier Textile brand LALA has offered an assortment of designs from more moderate beliefs of engaging unique blend of falls and cuts. With their recent presence in India and understanding the fashion across borders, LALA launches their latest Embroidered Digital Print Collection, Sana & Samia Magnifique. 

Collection from the house of LALA highlights creative and innovative prints to the mainstream of fashion screen. The colour scheme of collection is based on eclectic mix sunshine yellow, ocean blue, attractive pink, classic black colours with graphic print kurtas inspired by culturally rich in digital prints to enhance the elegance and simplicity. A perfect blend of lively prints and vibrant coluor themes can be seen on materials such as chiffon, dobie with embroidery Patti, panel and cotton thread that gives vivacious look to women across all age groups. This new collection from the house of LALA is available in 8 different designs in two colorways. 

On the launch of this collection, CEO textile brand LALA, Pervez Lala, said "This collection is enlightened with innovative prints keeping in mind use of pure chiffon as well as ensuring product affordability. Pakistan Premier Textile brand Lala leads this seasons trend with luxurious silhouettes and extravagant designs, showcasing a rich diversity for prints and embellishments for the women who want to stand out from the crowd. 

Pakistans Premier Textile Brand LALA launched its first retail label in 1972 and has today grown to encompass diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Madham, Dahlia, Vintage, Sana & Samia, Pashmina, SENSUOUS, La Femme, Kesa, Brocade, Magnifique, Macrame', Mashaal & Lala Classic. 

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