Most Admired Brands and Leaders 2015-16,an initiative by White Page International

The ‘Most Admired Brands & Leaders’ coffee table book which features the epic journey of prominent brands and leaders across Asia and India is all set to be out in the market.

Apr 18, 2016 09:04 IST India Infoline News Service

White Page International has recently released the research & jury based listing ofIndia’s 50 Most Admired Brands & Leaders and Asia's 100 Most Admired Brands &Leaders 2015-16.
 
The ‘Most Admired Brands & Leaders’ coffee table book which features the epic journey of prominent brands and leaders across Asia and India is all set to be out in the market.
 
An initiative by White Page International, India’s Most Admired Brands and Leaders is a brand publication featuring India’s 50 Most Admired Brands and business leaders. The 2016 edition features selected brands like Boroline, Mahindra Scorpio, Royal Enfield, ThumsUp, Frooti, Dolo-650, Stovekraft, MBJ, Rajesh Lifespaces, Nahar group, Indigo Airlines across different categories. The well-explored list also honors the entrepreneurs and leaders behind these brands through a remarkable journey to the epitome of India’s Most Admired.

Dhruv Bhatia - Editor in Chief of White Page International said; The late Steve Jobs. He once said, "A BRAND is simply TRUST". What is a brand?..A Brand is an experience that lives at the point where Promise meets Expectation, this experience creates an EXPRESSION. At White Page, we resonate those expressions with strategy and creative excellence. I'm pleased to present our latest brand expression - MOST ADMIRED BRANDS AND LEADERS, an elucidation of the best of the best brands in Asia. 
 
Asia's Most Admired Brands and Leaders is a research based listing of 100 Brands across 25 categories from 16 countries in Asia, research was conducted on an initial list of 2,000 brands. Undertaken by White Page International, Asia's Most Admired Brands & Leaders is poised to showcase the exhilarating journey of the elite brands & business leaders in the largest continent, Asia. The exercise features the odyssey of prominent brands and leaders from Asia, specifically from the GCC member nations, the Indian sub-continent and South East Asia across 14 different industries. Brands like Emirates Airlines, DBS Bank, Max life Insurance, HDFC Bank, TVS Jupiter & Apache, VIP Frenchie, BilCare GCS, PL India, Adani Wilmar’s Fortune, Cargill India’s Gemini, Leonardo Olive Oil, Nature fresh and Rath have made it to the 100 list. This publication is also the culmination of the outstanding leadership of the key personnel behind the brand, and honors these entrepreneurs and leaders who have led from the front to elevate these brands to the stature of ‘Asia’s Most Admired’.
 
A panel led by Chief Patron Prof. Malcolm McDonald (Chairman of Malcolm McDonald International & ex-Chairman Brand Finance) and honorary patrons & jury members like Ashish Bhasin (Chairman & CEO South Asia-Dentsu Aegis Network), Sunil Lulla (Chairman & Managing Director-GREY Group India), Oliver Eills (Regional Director-Publicitas, Middle East) many more are associated with the Asia's Most Admired Brands & India's Most Admired Brands Initiative.

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