Philips India launches new Kerashine AirStraightener

Philips India signs on Alia Bhatt as Brand Ambassador for its Beauty Range.

August 08, 2014 5:17 IST | India Infoline News Service
Philips India, the leading lifestyle brand for male and female grooming gadgets introduced Alia Bhatt— one of the most stylish and promising stars in the country-as the brand ambassador for its Beauty business, which offers a wide range of hair appliances and a variety of depilation devices. As the brand ambassador, Alia Bhatt will help take the style revolution that Philips India has started among the new age Indian women to the next level. She will also play a pivotal role in the brand and product communication across media platforms.

Taking this association forward, Alia Bhatt will start by endorsing Philips Kerashine range, the only range of hair appliances in India to offer the goodness of Keratin in electrical styling gadgets. The latest product to be launched by Alia today is the Kerashine ‘AirStraightener’ that is designed to give naturally straight and smooth hair. Easy to use on a regular basis, it is perfect for the modern woman who is crunched for time, yet wants to look well styled and feel confident every day. It allows you to dry and straighten your hair at the same time, making it a revolutionary gadget that will transform the way women style their hair. The Kerashine AirStraightener is priced at INR 2395/- and is available across traditional and modern retail outlets as well as on leading e-retail platforms.

Following this announcement, Philips India will also run an extensive 360 degree marketing campaign with Alia Bhatt to introduce this hairstyling gadget. The campaign will start with an interesting TVC featuring Alia that is scheduled to go on air in mid- August.

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