Thums Up, Being Human and American India Foundation launch campaign “Veer” in Guwahati

With the aim of reaching more than 1000 Persons with disabilities with skill training and employability opportunities, the campaign was today officially launched in Guwahati

July 23, 2014 9:23 IST | India Infoline News Service
Living up to its toofani message of unleashing the potential within, India’s most iconic brand Thums Up and Salman Khan’s Being Human Foundation, in association with the American India Foundation (AIF), today brought their collaborative initiative Campaign VEER to Guwahati. VEER – Unleashing the Inner Potential of Persons with Disabilities – was launched in the country earlier this yearWith the aim of reaching more than 1000 Persons with disabilities with skill training and employability opportunities, the campaign was today officially launched in Guwahati. Shishu Sarothi, the implementing partner in Guwahati commenced the first batch of youth with disabilities who will be trained under the Veer campaign on employability skills.

The batch is being trained in basic communication skills, computer skills and soft skills, amongst others to enhance employability and offered employability support upon completion of training. One of the tenets of the campaign is to raise advocacy on issues revolving around inclusiveness, employability of PwDs and workplace accessibility.People with disabilities have the talent to pursue meaningful careers and play a role in India’s economic success. A lack of training prevents disabled people from finding work and to improve their employment opportunities, Campaign VEER now commences the activity of providing skills training to them in Guwahati.

Speaking about the initiative, Debabrata Mukherjee, VP-Marketing & Commercial, Coca-Cola India said, “We launched campaign VEER to take forward Thums Up’s philosophy of ‘unleashing the potential within’. There is a clear need in the country to bring people with disabilities into the mainstream and this requires a major change in mindset. This is what we are doing with VEER. It gives me great pleasure to welcome the first batch of people in Guwahati to benefit under the campaign. I would like to thank our partners Being Human, AIF and Shishu Sarothi for all their support.”

M.A. Ravi Kumar, CEO of the American India Foundation said, “At the American India Foundation, we have been looking at the whole livelihoods space for the last 8 years to make persons with disabilities financially independent. We are grateful to Thums Up and Being Human for their support in the successful VEER campaign. Guwahati is a strategic location and we hope that we can reach out to PwDs in the entire north-east through our partner, Shishu Sarothi. We look forward to employers who come forward to help the people with disabilities join the engines that are driving our country’s economic growth.

Speaking about the campaign, Alvira Agnihotri of Being Human said, “Today we are officially bringing Campaign VEER to Guwahati and this is a great moment for this movement. We thank our NGO partners AIF and Shishu Sarothi along with Thums Up for being such integral parts of this campaign.”

Campaign VEER aims to address challenges such as inclusive education and employment, skill training and development, and advocating for barrier free technology. With the support of AIF, the campaign is working at imparting vocational training to these individuals and ascertain their requirements so that they can be made job-ready.

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