Aegon Religare Life launches ‘Nominee Card’ for E-sales customers

The purpose of this card is to help simplify the claims process for the nominees

April 15, 2014 2:55 IST | India Infoline News Service
Aegon Religare Life Insurance launched a ‘Nominee Card’ for its Esales customers to be shared along with the policy document. The idea for developing this card originated from the fact that the policy holder can gift this card to his/her nominee. The purpose of this card is to help simplify the claims process for the nominees, who otherwise had to look for Insurance papers and go through the complex drill of filing claims. Most nominees are at times not even aware that they have a policy nominated towards them. This card attempts to encourage proposer’s (Life assured) of the policies to inform the nominees by handing over this claims card which will facilitate the claims process in a hassle-free fashion.
The card contains a toll-free number of the claims centre as well as the policy details necessary to file a claim. It also contains a barcode that can take the nominee directly to the claims site where he/she can file the claims online. The barcode is significant as Smart phone users can scan it and directly visit the claims page to file a claim online.
The USP of this card is that during an emergency of filing a claim, the nominee does not need to remember login Id’s /passwords to log on to e-repository to withdraw policy details. He/she can pull out a smart phone and scan the QR code on the card and simply login the claim from the mobile itself. All the details required to file a claim are handy on the Nominee Card.
On the occasion of the launch, Mr. Yateesh Srivastava, Chief Operating Officer, AEGON Religare Life Insurance said “We at AEGON Religare believe in customer centricity and therefore have extended this card to our customers to make sure they do not face any hassles when filing a claim. Instead of searching for the policy document, this card could prove helpful at the time of claim intimation. The barcode given on the card will route the customer to the ARLI website, thereby providing a simple way to make claims.”

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