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Birla Sun Life MF starts Investor Empowerment Programme

Targeted at investors and potential investors, the effort is crafted to deliver the right awareness and the right perception about Mutual Funds

November 22, 2013 12:31 IST | India Infoline News Service
Birla Sun Life Asset Management Company, a part of Aditya Birla Financial Services (ABFS), and investment manager for Birla Sun Life Mutual Fund (BSLMF), launched Jaanoge Tabhi Toh Maanoge (JTTM) - a uniquely executed Investor Education and Awareness initiative on Thursday.

Targeted at investors and potential investors, the effort is crafted to deliver the right awareness and the right perception about Mutual Funds so even a common man can know, understand, and realize the potential of Mutual Funds as a powerful investment option, and the importance of the role it can play in his life.

Jaanoge Tabhi Toh Maanoge comprises a complete 360 degree communication mix for multi-channel and multi-screen visibility. The first of the three television commercials created by JWT India aired across national television on November 11, 2013.

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