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CFA Institute chief calls on investment profession to mend public trust

John Rogers unveiled the ‘Integrity List: 50 Ways to Restore Trust in the Investment Industry’, a collection of tangible steps that investment professionals can take to restore public trust

May 15, 2012 5:50 IST | India Infoline News Service

In the 65thannual conference of the CFA Institute’s in Chicago, John Rogers, CEO of the Institute, called on the profession to take personal responsibility to restore investor trust and reconnect with the public interest.

Mr Rogers outlined three steps the profession must take to achieve this goal, including exercising a bolder voice for professional ethics; focusing on financial activities that enable economic and social progress; and engaging with a wider community to share, teach and engage.

He unveiled the ‘Integrity List: 50 Ways to Restore Trust in the Investment Industry’, a collection of tangible steps that investment professionals can take to restore trust in the industry. The list was inspired by more than 1,500 real-world ideas from CFA Institute members around the world. Mr Rogers also listed the organisation’s asset manager code of professional conduct and its research foundation's recent guide to trustee responsibilities as examples of tools the profession can use to demonstrate integrity.

“The duty to lead the investment business out of this crisis falls first on us. It rests on the shoulders of those with the highest levels of expertise,professional and ethical standards,” Mr Rogers said in an address to CFA Institute membership at McCormick Place. “The time has come for every one of us to step up, and take personal responsibility for restoring trust. This starts in our places of work, and it extends from there out into the community.”

 The ‘Integrity List’ calls on investment professionals to take specific actions to restore public trust. The list is focused on practical steps to demonstrate ethical behavior, such as: commit to a gold standard code of ethics and professional conduct such as the CFA Institute Code of Ethics, require training on ethical decision-making and place the client’s interests before your own among others.

 

 

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