Tuck offers new online executive programe on Strategic Reputation Management

Tuck Executive Education at Dartmouth and Reputation Institute recently partnered to deliver the Executive Program on Strategic Reputation Management. The program is designed to offer busy executives access to cutting-edge frameworks on brand and reputation management – while remaining at the comfort and convenience of their own desk.

Why a program on reputation?

Global firms have begun to see the return on actively measuring and managing their corporate reputation, as supported by a recent Korn/Ferry survey of Fortune500 Chief Communication Officers: 84 percent of CCOs said they are giving more attention to providing leadership on reputation, values and culture at their firms. More firms need the critical skills to realize their own returns and thrive in the reputation economy.

The program begins on April 2 and includes nine weekly online interactive sessions with live Q&A at the end. The ‘Lunch-n-Learn’ e-learning concept is not new – but the all-star ensemble of faculty delivering the content sets this program apart.

The online executive education program is taught by the top thought leaders at Reputation Institute as well as Tuck faculty with two of the biggest names in this field: Paul Argenti on reputation management and strategic corporate communications, and Kevin Lane Keller on new brand imperatives. Curriculum highlights include:

• What it Takes to Win in the Reputation Economy

  
  

• Build, Protect and Measure Corporate Reputation

  
  

• Building Powerful Brands

“Online learning is an effective way to save execs time and money, while not skimping on impact,” says Clark Callahan, Executive Director of Tuck Executive Education. “What we learned from our live in-person Brand & Reputation program last year is that if cross-functional teams from a firm participate, they can multiply the impact and work towards a ‘one-company’ communications strategy.”

The program will enable participants – from anywhere in the world – to garner the latest insights and frameworks from the top thought leaders in the field of reputation and brand management. It is designed for leaders involved in corporate brand and reputation management, including senior and C-level executives and managers seeking career advancement in the field of reputation management.

The program brings together the most current and relevant content available in the field of reputation and brand management. Highlights include in-depth analysis and discussion on corporate reputation and the development of the skills and strategies needed to succeed in the Reputation Economy.

“Reputation Institute pioneered online learning for Reputation Management more than four years ago,” says Seth Kerker, Managing Director, Reputation Institute Knowledge Center. “Our new partnership with Tuck Executive Education allows us to continue to forge new ground in this space and bring a compelling offering to the marketplace that combines both our latest thinking and research with a world-class institution.”

Participants in this program will be awarded a certificate of completion from Reputation Institute and Tuck Executive Education.