Uninor's, feat of opening up 367 retail outlets at the same time in one day has made it to the Guinness Book of World Records as the biggest ever retail expansion by any company in the world, on a single day. This 1-day record took Uninor 75 days of planning and 5400 hours of execution involving 200 retail employees covering 150,000 customers in its six operating circles.
“It is Uninor’s retailers and Uninor’s customers that have together made a Guinness World Record today. Uninor now already has the second highest number of retail stores among all operators in its six circles. This means that our SIMs and recharges will be available at more shops and much closer to where a subscriber is than virtually any other operators." says Rajeev Sethi, CMO.
To be the best in mass market distribution is one of the three pillars that comprise Uninor’s overall strategy. The company focusses on this because it is important for the mass market subscribers that Uninor serves to have access to shops where all services can be offered and doubts cleared. With its 1480 exclusive stores, Uninor provides the facility for any subscriber to meet an executive and get all services on the spot. For this, Uninor has areas that currently don’t have a store within a radius of 5 km for a subscriber base of 10,000 customers. It was estimated that it needed to open over 360 stores to fill the gap. However, an expansion of this scale would’ve required at least 2 years.
Rajeev added, “In a short span of almost three months, the team delivered an almost impossible target. The recognition is a testament of the efforts put in by all the members of the team who worked tirelessly to achieve this new milestone. As Uninor expands its network, the retail expansion will help us serve the mass market consumers better, and provide them with even better quality service in the future.”
Currently, Uninor has 1100 operational stores. By opening of these additional stores, it takes its overall footprint to 1480 stores - making it the second largest among all operators in its circles.
The retail expansion carried out in April this year had come on the back of a company statement in February, announcing an investment of Rs 500 crores to expand its network & distribution infrastructure by 30% in its six operational circles. It had also stated plans of re-deploying 5,000 sites from closed down circles for geographical expansion in existing six circles in the same statement. Later, its parent company Telenor, also sought FIPB approval to up its stake in Uninor to 100% for an additional investment of Rs 780 crores.