Stove Kraft to foray into modular kitchen segment with its factory-made RTA kitchen

3 Jan 2022 , 02:24 PM

Stove Kraft plans to make an aggressive entry into branded modular kitchen segment with its factory-made Ready to Assemble (RTA) kitchen. The company currently enjoys a pan-India presence in the cookware and kitchen appliances segment through its flagship brand Pigeon.

In its regulatory filing, Stove Kraft highlighted that the addressable market for branded modular kitchen industry in India is currently estimated to be around Rs12,000cr and expected to grow at a CAGR of 20%. However, the penetration is predominately limited to large cities and a large portion of the segment is still unorganized/unbranded comprising of local carpenters/contractors/builders, small retail operators and architects.

"Our RTA kitchen will be a standard offering catering to majority of the kitchen shapes, with dedicated modules of wall cabinets, floor cabinets and tall units along with multiple colour options, both in contemporary & classic," Stove Kraft added.

As per Stove Kraft, the inventory of standard cabinets will be manufactured in mass production lines at an in-house facility in Bengaluru which has been acquired from Metsmith, along with the entire team of operations and designers. This will allow the customers to benefit from assured quality, quick delivery (48hrs TAT) and affordable price derived from economies of scale. The Company envisages further investment in expanding the capacity and automating the lines soon.

Additionally, Stove Kraft will also create a seamless IT based CRM system that will offer customers a delightful experience right from design to installation from the comforts of their home.

A Pigeon RTA kitchen with plywood kitchen cabinets, granite top, kitchen sink, chimney, cooktop & accessories shall be available to the customer from April 2022 at an all delivered starting price of Rs69,990/-.

At around 2.09 pm, Stove Kraft was trading at Rs999.45 per piece up by 2.7% on Sensex.