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Parle products launch Parle Namkeen – Aloo Laccha

Parle Namkeen Aloo Laccha is a variant under the traditional namkeen range of Parle Products.

August 04, 2014 11:39 IST | India Infoline News Service
Parle Products, India’s pioneers in the Biscuit and Confectionary manufacturing segment, has recently announced the launch of Parle Namkeen – Aloo Laccha.

Parle Namkeen Aloo Laccha is a variant under the traditional namkeen range of Parle Products. Snacks made of Aloo or potatoes are a favorite in India and considered synonymous with travel-snacking, social gatherings or just as a quick on-the-go savory. Keeping that in mind, Parle has added Aloo Laccha to its bouquet of Namkeen products. Aloo Laccha are thin, crispy fried potato sticks available in two flavours – Classic Salted and Piri Piri. Other namkeen products from Parle include Moong Dal, Aloo Bhujia, Bhujia Sev, Hot n’ Spicy mixture, Khatta Meetha Mixture and Tasty Peanuts.

B Krishna Rao, Deputy Marketing Manager, Parle Products Ltd. said, “Parle Namkeen – Aloo Laccha is an interesting variant we’ve launched under the traditional namkeen range. The potato sticks are thin, textured to ensure an added crispiness paired with a delectable taste. The two flavors have been launched after research with consumers: Classic Salted, which continues to be an iconic flavor in India; and Piri Piri which is unique and one of its kind in this category today. The packs have been designed specifically to fit the on-the-go lifestyle of today's consumers.”

Parle Namkeen – Aloo Laccha Classic Salted (25g) and Parle Namkeen- Aloo Laccha Piri Piri (22g) are both priced at Rs. 10/- .

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