Saffronart’s Online auction of Fine Jewels and Objets d’Art receives strong response

Saffronart offered an extensive range of lots in this sale, including a selection of unique jeweled Objets d’art, innovative pieces by contemporary designers

Oct 09, 2009 05:10 IST India Infoline News Service

With its Autumn Auction of Fine Jewels and Objets d’Art, Saffronart has firmly established itself as a platform to showcase unique, valuable and collectible jewelry. Saffronart’s third online auction of jewelry saw unprecedented and very active participation from bidders across the world including collectors from India, the Middle East, Europe and the United States.

Saffronart offered an extensive range of lots in this sale, including a selection of unique jeweled Objets d’art, innovative pieces by contemporary designers, exceptional limited edition watches, and signed pieces from international jewelry houses.

The top lots sold were a Majestic Three-Strand Natural Pearl Necklace, going for Rs. 94.6 lakhs (USD 201,250); a pair of Emerald and Diamond Ear Clips, going for Rs. 27.6 lakhs (USD 58,723); a pair of Pearl and Emerald Ear Pendants, going for Rs. 16.2 lakhs (USD 34,500); a Mughal Inspired Diamond, Ruby and Emerald Brooch, going for Rs. 12.7 lakhs (USD 26,915); and a Tanzanite and Diamond Ring, going for Rs. 6.9 lakhs (USD 14,607).

Minal Vazirani, President and Co-founder of Saffronart said, “Saffronart, the only auction house dealing in fine jewelry in India, has successfully leveraged its innovative technology and online platform to offer rare jewels of exceptional quality and provenance to interested buyers across the globe.

“The total sale value of this Auction of Fine Jewels and Objets d’Art is almost double that of our Spring Auction of Fine Jewels held in April this year, demonstrating an increased confidence in bidding for and buying jewels online. There was a tremendous amount of interest in emeralds and pearls in this sale, as well as in men’s accessories and unique design pieces.

The auction also demonstrated a successful crossover of clients from art to jewelry, and the deep trust and confidence in our brand from buyers across the world, who are becoming increasingly discerning and confident about bidding for jewelry online.” she added.

The auction, held over 2 days on Saffronart’s online platform, was accompanied by a published catalogue and preview events in Mumbai and New Delhi. A number of bids were received on Saffronart’s pioneering mobile bidding application. The application enables auction participants to bid for their favourite pieces of art and jewelry using their mobile phones, with the features of regular online bidding.

Saffronart provides collectors across the globe with a transparent online platform that allows access to published prices, certificates for individual stones, multiple images, histories and backgrounds of pieces, designers, and information on traditional techniques such as kundan setting and minakari. Saffronart’s well documented and researched catalogue also serves as a ready reference for collectors across the world and has become an established benchmark for the jewelry trade in India.

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