“The Hotel Etiquette survey highlights some interesting facts about preferences of Indian travelers while booking a hotel. According to the survey, the most preferred medium of booking a hotel amongst 35% Indians is a desktop/laptop/computer followed by mobile app on smartphone/tablets used by 29% while 14% travellers book through mobile web using smartphone/tablets. It is interesting to note that 89% Indians consider hotel reviews as very/somewhat important while choosing a hotel. As Indian travellers are evolving, 77% consider the ability to earn and redeem reward points on their bookings as important, said Manmeet Ahluwalia, Marketing Head, Expedia brand in India.”
Obsessed with social media, 94% of Indians prefer a free Wi-Fi connection at a hotel, while 37% are unwilling to pay for the same, he added.
What do we really really want in our hotel?
- For 75% Indians, In-room features such as Jacuzzi, tub or balcony are very important
- Location and Price are the most critical for 96%
- Family friends, food, beverages, room size important for 95 %
- Complimentary Wi-Fi would attract 93% Indians
- 92% would prefer eco-friendly hotel
- 89% feel that reviews are important before booking a hotel
- 88% feel Big washrooms/toilets are very important
- Hotel Décor and parking options would attract 87% Indians
- Hotel brands and balcony would attract 86% Indians while 84% consider Star-rating
- Outdoor space/ grounds for 82% Indians
- Ability to earn and redeem reward points is an important factor for 77% Indians
- Swimming pool is important for 69% Indians while 64% also prefer gym facilities
- 96% Indians usually tip at a hotel
- 79% usually tip because of the room service
- 51 % tip after being impressed by the housekeeper
- 39% Indians tip the porter at the hotel whereas 24% Indians tip the valet
- 16% Indians prefer to tip the concierge and 14% tip the cabana attendant.
Maintain Safe Distance!
- The in-room revealers (loud noisemakers next door or nearby) with 50%, the Hallway hell raisers (noisemakers outside the room) with 48% and the Inattentive parents (those who let their children misbehave) with 47% have been voted as the most annoying guests by Indians in the hotels.
- Indians get annoyed with the Complainers (people who berate hotel staff over minor inconveniences) with 47%, the Loudly Amorous (indiscreet love makers) with 39%, the Bickerers (arguing couples/ roommates) - 35% and the Poolside partners (loud poolside revealers) - 32%.
- The business bar boozers (slashed business travel folks) and the Hot tub canoodlers (amorous couples in the public hot tub or pool) with 24% have also been considered as annoying.
No Compromises Please!
- 60% Indians switch their hotel rooms for various reasons
- 51% Indians prefer switching their rooms at hotels if the washrooms are unclean, 48% Indians prefer switching rooms due to displeasing smell. 48% Indians also switch rooms because they were dirty or the beds were uncomfortable for 41% Indians.
- Generally displeased with the state of the room, 37% Indians would switch their rooms followed by 33% Indians due to noisy neighbors and 30% because of the bad view.
- If the elevators are too close, 19% Indians will switch their rooms and there are many other reasons 3% Indians usually switch their rooms at a hotel.
HL Group recently commissioned a survey to explore general hotel experiences and opinions about hotel etiquette in India. In August 2016, GfK Custom Research LLC (GfK) administered the survey online to a representative sample of 1,014 randomly selected adults. The majority of the questions in the survey were answered by 896 adults within the sample who have stayed overnight in a hotel in the past two years. The data were statistically weighted so that respondents in the survey were demographically and geographically representative of the population of India.
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