The Department of Mass Communications of Sharda University organized a two-day event at its campus called Media Mela as a platform to showcase the talent of students of journalism and mass communications through films, photo exhibitions, print productions and other projects that they have been working on as part of their assignments.
The Media Mela, held from 27-28 March, 2014, saw participation of hundreds of students, faculty members, renowned journalists and eminent personalities. The event began with the traditional lamp-lighting ceremony and inauguration of photo exhibition by Mr. PK Gupta, Chancellor, Sharda University along with Mr. Oscar Fernandez. Mr. Oscar Fernandez, a senior Indian National Congress leader and the hon’ble Union Cabinet Minister of Road Transport & Highways and Labour and Employment, Government of India.
The Day 1 of Media Mela featured a lively debate between several senior journalists from Rajya Sabha TV, NDTV, IBN Live and Aaj Tak on the “Impact of broadcast media on election campaign.” Eight film screenings were also organized by the students to celebrate literature, art and culture in the University campus.
Speaking on the occasion, Mr. PK Gupta, Chancellor, Sharda University and Founder Chairman of the Sharda Group of Institutions, said, “It gives me immense pleasure to declare that the hard work and efforts made by our journalism and mass communications students have given fruitful results. The projects and models prepared by them reflect their skills and out-of-the-box thinking. We can make it out from their activities that they are broadening their mental horizons. I am also grateful to all our guests who took time off their busy schedule to educate and inform the students and appreciate their creative expression.”
The main attraction of Day 2 of the event was an interactive workshop conducted by Ms. Anjilee Istewal, Associate Editor, NDTV, on “Best Practices of Anchoring”. To highlight gender sensitive issues, students also organized a debate on the topic of “Is Media adequately sensitive to gender violence?” To support their arguments, students gave a series of presentations. They designed and showcased their projects in various creative forms such as a composed collage, visual arts, 3D models, etc.
Student competitions like media quiz, poetry recitation, and short story writing were also organized at the event. The Media Mela concluded with the announcement of winners and prize distribution.
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