Talking about the development, Mr. Anuj Rakyan, Founder, RAW Pressery said, “RAW Pressery will greatly benefit from the valuable experience of reputed investors like Sequoia, Saama Capital and DSGCP. With this fund-raise we aim to make our fresh beverages more accessible, available and affordable. We will add 8 more juices and smoothies ranging from Rs.50 to Rs.150 to cater to our young conscious audience. Our distribution footprint will scale rapidly to 12 cities and cover modern trade, institutions, HORECA and direct-to-home channels. The continuous involvement and support of our investors reinforces our vision to be India’s leading clean-label beverage brand in a rapidly growing global market.”
Highlighting the reasons behind choosing RAW Pressery, Ash Lilani, Managing Partner and Co-Founder of Saama Capital, states, “We are very excited about our investment in Raw Pressery. From the very beginning, we have been impressed with Anuj’s vision and his ability to build a great team. Most importantly, we believe RAW Pressery has a terrific product. Globally, the category of cold pressed juices and all natural beverage is growing very fast and has huge potential. The focus on wellness and the individual being more conscious of what they consume is a growing trend, even in India and is only going to continue getting larger. After much diligence, we found Raw to have the best product in India by far. It is all natural with no added sugar or water and truly embodies the company’s slogan of “All Good, No Bad"
RAW Pressery is currently available in 7 cities – Mumbai, Delhi, Bangalore, Pune, Gurgaon, Hyderabad and Chennai at over 300 points of sale. It will expand its presence to 12 cities and 1500-1800 points of sale in FY17. “With our main focus on product quality and safety, we are building India’s first state-of-the-art cold-pressed facility to ramp up our production and support distribution efforts. The company culture stems from a team who are passionate about providing taste and benefit in daily nourishment through superior service, ambitious growth and socially responsible practices.”