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Banks to engage only registered telemarketers for services

The move is aimed to address the problem of customer grievances, RBI says

July 16, 2013 11:15 IST | India Infoline News Service
The Reserve Bank of India (RBI) has asked banks to engage only registered telemarketers for their promotional activities.

The move is aimed to address the problem of customer grievances.

Many banks and financial institutions had engaged telemarketers for marketing their services, who were not registered with the Telecom Regulatory Authority of India (TRAI), RBI said in a notification on Monday.

The unregistered telemarketers were using their normal telephone connections for making commercial calls to customers registered in the National Customer Preference Register. This is resulting in a lot of customer grievance, the notification further said.

"It is, therefore, reiterated that banks should engage only those telemarketers who are registered in terms of the guidelines issued by TRAI, from time to time, for all their promotional/telemarketing activities," it added.

According to Telecom Commercial Communications Customer Preference Regulations, 2010, issued by TRAI, any person involved in sending of commercial communications has to register with TRAI as a telemarketer.

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