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Ducati bicycles launched in India

Ducati bicycles are designed and manufactured by Europe’s leading bicycle conglomerate CyclEurope Group

August 08, 2014 2:22 IST | India Infoline News Service
TI Cycles of India, one of the leading bicycle manufacturers in India, a part of INR 243 Billion Murugappa Group announced the launch of Ducati, a range of super-premium bicycles for the first time in India. Ducati bicycles are designed and manufactured by Europe’s leading bicycle conglomerate CyclEurope Group. Ducati Bicycles are available both in carbon and alloy frames with advanced and best in class components.
 
These super premium bicycles will be available at Track & Trail retail outlets and key multi brand outlets across cities. The company plans to sustain its leadership position in the super premium segment with its Track and Trail Division which has the bouquet of the world’s best bicycle brands under one roof like Bianchi, Cannondale, GT, Schwinn, Mongoose & Montra.
 
Commenting on the launch, Arun Alagappan, President, TI Cycles of India, said “At TI Cycles, we strongly believe in investing in innovation which makes us adopt the best technologies to meet the preferences and needs of the customers. We are confident Ducati bicycles will infuse fresh dynamism to our commitment to India and the Indian consumers”

 
K R Chandrasekaran, Chief Operating Officer, TI Cycles of India, said, “With the introduction of Ducati Bicycles, TI Cycles is taking a distinctive and progressive approach to the Indian market. Moving forward, our focus will be to grow this segment in terms of quality along with quantity. We are sure this product will further strengthen our market presence and retain leadership position in India”
 
Ducati bicycles have many special features and advanced technologies like light weight Carbon frame with tapered headtube for internal headset, internal cable routing, and press-fit bottom bracket set. These bikes are targeted towards the age group of 25 to 40.
 
TI Cycles plans to expand its reach of Track and Trail stores up to 50 outlets by 2017 from its present 4 outlets. It has a world class domestic and export manufacturing facility in Chennai.
 
TI Cycles being a pioneer in the cycling industry has been constantly introducing new brands of bicycles based on the wants and needs of the Indian consumers. The Company is committed in promoting cycling which provides extensive health benefits for the individual and society as a whole.

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