Entertainment Network takes Radio Mirchi to Bahrain

Mirchi was launched in Bahrain on Sunday through a 100% subsidiary – Mirchi Bahrain WLL.

May 10, 2021 12:05 IST India Infoline News Service

Entertainment Network (India) Limited (ENIL) on Sunday launched Mirchi brand in Bahrain through a 100% subsidiary – Mirchi Bahrain WLL., becoming the only private station in the market catering to the South Asian audiences.

This will enable Mirchi to control all operations of the said Radio Channel Frequency including the on-air programming, brand experience, revenue generation etc.

The company had earlier intimated on June 22, 2020 regarding an auction/ license / bidding put up by the Ministry of Information Affairs (MOIA), Government of Bahrain for selling out the operation and management of an Entertainment Radio Channel Frequency and acceptance of the said bid submitted by the company.

“With Bahrain being an untapped market as far as the South Asian population is concerned, Mirchi is being launched today through a 100% subsidiary – Mirchi Bahrain WLL., becoming the only private station in the market catering to the South Asian audiences. This will enable Mirchi to control all operations of the said Radio Channel Frequency including the on-air programming, brand experience, revenue generation etc.,” company said in a regulatory filing on Sunday.

At around 12.48 pm, Entertainment Network (India) Ltd was trading flat at Rs148.80 per piece on the BSE.

Related Story

Open Free Demat Account (Rs699)