Google Search highlights changing shifts of political search trends

Google Search patterns across this period measured potential impact on the popularity of leading political leaders and parties in the election fray.

April 29, 2014 10:36 IST | India Infoline News Service

The 16th Lok Sabha elections are well and truly underway with the 6th phase of polling having covered 349 constituencies across the length and breadth of the country. As parties, candidates and the general public takes a breather and also gears up for upcoming battles, Google Search Trends brings a definitive account of poll analysis that highlights evolving search trends – from the beginning of poll season (beginning early this year) to now.


Google Search patterns across this period measured potential impact on the popularity of leading political leaders and parties in the election fray.


Comparison of search patterns between Jan-April (Before elections) & Past 30 Days (Around and after elections)


BJP has gained considerably during the past three months and search trends highlight a surge of interest for the saffron party ensuring that the BJP takes the top spot.

AAP’s popularity was at its peak during the start of the year but despite its high decibel campaign fronted by Arvind Kejriwal, it has shown a gradual decline and it now finds itself at-par with the Congress – a party that was earlier a distant third.

The Congress Party still trails at the third sport after the BJP and the AAP, but to its credit it has narrowed the gap with the AAP considerably in this period, from the start of polling for the 2014 Loksabha elections.

Looking at trends on the election days itself, the BJP led the race on April 07 also helped by its manifesto release while AAP did considerably well on April 10 when voters came out in Delhi, a region considered their stronghold.  Congress is still pushing hard for a comeback as reflected on Google trends which shows a slight positive movement for congress with strong comments coming in from party leader Priyanka Gandhi.


Battles for supremacy

Modi, Rahul and Kejriwal have been campaigning tirelessly across the length and breadth of India, trading charges and wooing voters with speeches, rallies and road-shows. 100 days into their respective campaigns Google Search Trends analyses the search interest for these three stalwarts. 

  • Modi has been the undisputed leader from the beginning and as the campaign and subsequently the elections progressed, Modi continued to dominate online search queries. In fact, results show a significant surge in searches for Modi over the past 30 days.
  • Kejriwal remains a distant second and his overall search trend shows a decline with both Modi and Rahul Gandhi benefitting.
  • The Google Score (which maps search patterns on a 24 hour basis) clearly reveals Modi’s dominance.


In fact on election days, Modi’s Google Score was on the rise (April 07, April 10, April 17 and April 24,2014) with the highest average score followed by other important leaders that included Arvind Kejriwal, Rahul Gandhi, Sonia Gandhi, Manmohan Singh, J Jayalalithaa and L.K. Advani and others. 

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