Hero MotoCorp expands its Maestro brand, launches new Maestro Edge 125

The new Maestro Edge 125 adds to the ever-growing appeal of the successful Maestro brand, offering the ideal combination of style and technology.

Jul 23, 2021 04:07 IST India Infoline News Service

Hero MotoCorp has launched an advanced, ‘connected’, and feature-rich new Maestro Edge 125 in the alignment of its aggressive growth strategy in the scooter segment.

The new Maestro Edge 125 adds to the ever-growing appeal of the successful Maestro brand, offering the ideal combination of style and technology. The new scooter offers a connected and distinctive experience with its enhanced aesthetics, modern technology, and edgy design.

Malo Le Masson, Head of Strategy and Global Product Planning, Hero MotoCorp, said, “The Maestro Edge 125 has been a key player in the 125cc scooter segment. In this latest avatar, we have sharpened its ‘Edge’ further with an LED Projector headlamp, Digital Speedometer, Turn-by-Turn Navigation and Bluetooth connectivity. This scooter has it all. These upgrades are part of our overall portfolio push to provide more technology and features to our customers."

Naveen Chauhan, Head of Sales and Aftersales, Hero MotoCorp, said, “We are witnessing an increasing demand for our scooters recently and with the new Maestro Edge 125 we expect this trend to continue. With its first-in-segment features and new design, this scooter will definitely resonate with the youth across the country.”

In ex-showroom Delhi, available in exciting new colours at Hero MotoCorp customer touch-points across the country, the Maestro Edge 125 is attractively priced at Rs72,250/- (Drum variant)*, Rs76,500/- (Disc variant)* and Rs. 79,750 (Connected variant)*.

Key features are:

First-in-segment LED Projector Headlamp - The new sleek headlamp boasts high efficiency, double light intensity, and wider & farther light spread for enhanced visibility on the road.

Design - The new Maestro Edge 125 is packed with a host of new design elements including the completely new sharp headlamp, sharper front design, new sporty dual tone stripe pattern, masked winkers and new prismatic colours.

Connected Features - The Maestro Edge 125 has a fully digital speedometer with Bluetooth connectivity that offers features like Pairing with Passkey, Turn-by-Turn Navigation with superior display, Miss-call alert, Incoming Call Alert, RTMI (Real-Time Mileage Indication), ECO Indicator, and Low Fuel Indicator.

Additionally, with ‘Hero Connect’ as standard fitment, the Maestro Edge 125 also provides more value and peace of mind to the customers. Hero Connect has eight important features like Topple Alert, Theft Alert, find my parking, track my vehicle, trip analysis and more.

New Colors - The connected variant of Maestro Edge 125 comes in two new prismatic colours - Prismatic Yellow and Prismatic Purple. The Disc variant is available in six colours - Candy Blazing Red, Panther Black. Pearl Silver White, Matt Techno Blue, Prismatic Yellow and Prismatic Purple. The Drum variant is available in four colours - Candy Blazing Red, Panther Black. Pearl Silver White and Matt Techno Blue.

Engine - The Maestro Edge 125 is powered by a 124.6cc BS-VI Compliant Programmed Fuel Injection engine with ‘XSens Technology’ - delivering a power output of 9 BHP @ 7000 RPM and torque-on-demand of 10.4 NM @ 5500 RPM.

On Sensex, Hero MotoCorp finished at Rs2836.30 per piece flat compared to the previous closing. 

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