29 Aug 2022 , 03:17 PM
In order to "accelerate" the 10-minute delivery platform's Blinkit road to profitability, zomato has started a pilot test of grocery delivery via Blinkit on its main app in Delhi-NCR.
In Delhi-NCR, the pilot test is now being conducted in a few select circles. Additionally, it will be expanded to other cities after analyzing the response.
Those who are a part of the pilot project can currently order on Zomato's main app for a minimum order value of Rs150 via Blinkit, while on Zomato, it remains at Rs49.
Zomato's founder and CEO, Deepinder Goyal, has stated that the company will test using its customer base for Blinkit and vice versa after the acquisition of Blinkit is finalized.
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