Since October last year, the government has sent at least four letters to Philip Morris and at least three to ITC telling them to remove their advertisements at kiosks.
The communication cited a leading news agency's which carried a investigate report alleging that the company marketing cigarettes through advertisements at kiosks, the free distribution of internationally popular brands at nightclubs and bars, and the use of TV screens at venues visited by youngsters.
Shares of FMCG major ITC fell from its intraday highs in Friday's session to intra-day low of Rs 276.80 on BSE. At 1500 hours, the scrip was trading 2.25 per cent up at Rs 282.05.
The Health Ministry in its letter to ITC said, "Advertisement other than listing type of tobacco products available, whether displayed inside or outside the shop is prohibited and attracts punishment."
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