My family never ran business: One of the loudest doubts in someone’s mind is lack of business background. But, does it really matter? It is not necessary that the father has to be a businessman to qualify a person into the stream. Had the world worked this way then Sachin Tendulkar's father should also have been a cricketer and Mark Zuckerberg's father should have been into social media. It is a myth that lacking business background does not work in your favor as most of the time it leads to creativity.
Fear of failure: A business is not appropriate for those who give up before doing it. Fear of failure exists everywhere, be it a job or any other work. Why business should be any different? The only differentiating quality of a businessman is that he learns to fight failures instead of believing in it.
Entrepreneur AKA sales: Biggest myth is that business is seen as salesmanship, which is not quite true. One does not need to adopt traditional sales strategies to make business work. Having a passion about the business, expertise, brand image and a right partnership can work as ingredients to successful business recipe. Moreover, one could always welcome a partner who has great sales skills to balance the business.