Mental hurdles that might prevent you to start a business

Starting a business is a gigantic task and demands commitment, but negative thought processes are extra challenging.

Mar 29, 2015 11:03 IST India Infoline News Service

There are innumerable barriers that an entrepreneur has to face, but the biggest ones are those that are in one's mind. In India, most of the people come from a background where parents have spent their lives working 9-5 shift and thus, they encourage their children to stick to a salaried job too. Lack of business background discourages many to pursue their aspirations to become an entrepreneur. Starting a business is a gigantic task and demands commitment, but negative thought processes are extra challenging. Thus, one has to put such mental barriers on diet to mind one's business strictly.
 
My family never ran business: One of the loudest doubts in someone’s mind is lack of business background. But, does it really matter? It is not necessary that the father has to be a businessman to qualify a person into the stream. Had the world worked this way then Sachin Tendulkar's father should also have been a cricketer and Mark Zuckerberg's father should have been into social media. It is a myth that lacking business background does not work in your favor as most of the time it leads to creativity.
 
Fear of failure: A business is not appropriate for those who give up before doing it. Fear of failure exists everywhere, be it a job or any other work. Why business should be any different? The only differentiating quality of a businessman is that he learns to fight failures instead of believing in it.
 
Entrepreneur AKA sales: Biggest myth is that business is seen as salesmanship, which is not quite true. One does not need to adopt traditional sales strategies to make business work. Having a passion about the business, expertise, brand image and a right partnership can work as ingredients to successful business recipe. Moreover, one could always welcome a partner who has great sales skills to balance the business. 

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