Meanwhile, indices continued to scale new heights on Thursday. Nifty hits all-time high, tops 16,360, Sensex surges to a new record high on weekly index option expiry. At around 1.15 pm, BSE Sensex was trading at 54,765.71 up 239.78 points or 0.44% and Nifty50 at 16,344.80 up 62.55 points or 0.38%.
Nifty Media was trading at 1,710.20 up 26.70 points or 1.59% hitting a high of 1,714.75 and low of 1,682.85 during intraday trade on Thursday.
Jagran surged 3.3% at Rs65.05 per piece to push up the sector while Dish TV also advanced 2.5% at Rs12.15 per piece to outperform.
Network18 and Zee Entertainment Enterprises Limited (ZEEL) also rose nearly 2.3% each at Rs51.50 per piece and Rs185.60 per piece respectively.
PVR, INOX Lesiure and DB Corp also traded higher in the range of 1.7% - 1.6% each. TV18 Broadcast and Sun TV also traded higher while TV Today was also marginally higher to complete the all green Index on Thursday.