At around 12.40 pm, Nifty Media was trading at 1,584.00 31.05 2.00, hitting a high of 1,592.45 during intraday trade on Friday.
Nifty, media stocks have been performing well despite second wave of Covid-19 compared to same time last year when stricter restrictions were in place to halt the spread of the pandemic, indicating recovery.
ZEEL spurted 3.7% at Rs189.00 per piece to lift the performance. TV18 Broadcast also supported the sector by gaining 2.6% at Rs37.20 per piece.
SUN TV advanced 1.76%, Network18 rose 1.35% and TV Today was 1.31% on the upside. Dish TV spurted 1.27% and PVR gained 1.2%. DB Corp was also nearly 1% higher. Inox Leisure was trading flat.
Jagran emerged as the top laggard by shedding 1.2% at Rs54.15 per piece.