OIS ropes in top business leaders to up-skill students

Themes focused on marketing, business strategy and the external economic environment.

January 30, 2014 9:34 IST | India Infoline News Service
Oberoi International School (OIS) along with providing the best learning experience to the students inspires them to lead & develop as entrepreneurs in a unique weeklong “Humanities Enterprise Event”.

A team of Grade 11 students keyed up as this event was an opportunity to pitch their ideas to a group of renowned Venture Capitalists; 
India Value Fund, Avendus PE Investment Advisors and Sagecap. Any of these ideas if liked by the Venture Capitalists, it may get developed. The event introduced students in applying key business skills such as communication, management and team-work while raising awareness and developing these to inculcate the entrepreneurial spirit. Students worked in teams of 5 over the course of the day designing an e-commerce app from a given brief. Themes focused on marketing, business strategy and the external economic environment.

"E-commerce has gathered a strong interest among Indian entrepreneurs and learners will succeed in the modern world only by effective application of new technologies. This event for entrepreneurship education for schools is unique and the only one that enables applying theoretical syllabus to an E-commerce project. Today’s world is very different from the one yesterday – we are having subjects that are completely new and jobs that have never been seen before. To prepare our students for these changes it’s important to use technology not only as a tool but as a partner.
 There was a real buzz throughout the week, driven by our shared passion to deliver excellence in education", said Dr. Vladimir Kuskovski, Head of Oberoi International School.

During the course of the day, students got an opportunity to hear and interact on a personal level with renowned experts from the world of international education, such as Kirthiga Reddy, India Head - Facebook, Paul Atherton, MD & Global Head of Finance at Nomura, Navin Talreja, President - Mumbai & Kolkata - Ogilvy, Ashish Jhalani, Founder – eTailing India, Sumit Dutta, Partner – MicKinsey, Tom – Belgian Consulate and few more experts from prominent conglomerates.

"In the session on Marketing, Kirthiga Reddy, Head of Facebook India, shared interesting insights on understanding the Indian customer, 
 building brands and e-commerce businesses. She said, "The need of the hour is to put people at the center, understand shifts in consumer media consumption behavior, and leverage mediums that drive greatest effectiveness and efficiency. In the US, digital consumption overtook TV in 2013, driven by mobile growth. This trend is replicating across markets. Marketing platforms like Facebook offer the ability to reach your target audience at scale, drive deep engagement, and measure the impact on brand and business objectives. For e-commerce businesses in particular, it is an ideal match.said Kirthiga Reddy - Facebook India Head.

Appreciating the conducive learning environment of the school Manoj Thakur,  CEO, Avendus PE Investment Advisors Pvt. Ltd, Amit Hirawat, Director, India Value Fund  and Manish Kanchan, CEO-Sagecap said on the same lines, “Really appreciated the innovative ideas of the students. All the students displayed great passion and confidence in their presentations.”

The award for the best eCommerce app idea went to a group who developed an app by the name “Party All Night”.

Recently the school also hosted “Career Fair day” on January 24th where parents from different corporate areas had an informal talk with the school students sharing their experiences and what it takes to be a doctor/ architect/ investment banker/ actor etc. The initiative helped students to get clear vision to set and achieve their career goals.

This week Grade 10 students will attend a morning workshop named “Business Breakfast” hosted by the representatives from renowned corporates who will discuss on possible internship opportunities for students during their summer break.

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