While commenting on this remarkable achievement, Pradeep Bhandari, CEO (textiles business), RIL said, “The US patent award is a testimony to our thrust on the technological innovation. Our textile manufacturing processes are amongst the best technologically and innovativeprocess available globally. At Reliance we emphasize on making cutting-edge concept design, processes and products research that provides benefits to the end customers.”
RIL has developed DEO2 a unique innovative fabric processing technology that provides anti-microbial finish on fabric that arrest the growth of fungi and bacteria, keeping the fabric clean and fresh.
RIL’s DEO2 process innovations allows it to process 100% Wool, 100% Rayon, 100% Polyester, Polyester/Viscose, Polyester/Wool and other combination fabricswith anti-microbial coating.
RIL sells both fabrics as well as apparel with DEO2 under Only Vimal brand. The Only Vimal fabrics are sold under DEO2 sub-brand and all apparels made out of DEO2 processed fabrics are labeled with detailing the concept and benefits of DEO2 fabric. Both Only Vimal DEO2 fabrics and apparels had already made a strong inroads into domestic markets.
The company is focusing on domestic market as typically warm and humid tropical environs in Indian cause perspiration and provides ideal condition for growth of bacterial and fungi on once cloths. These micro-organisms, apart from aiding infection, go on to generate a characteristic foul smell and cause discoloration of the fabrics.
The DEO2 technology allows fabric to prevent the settlement of micro-organisms offering freedom from sweat stink and aid maintain fabric remain fresh throughout the day. The DEO2 technology enables the fabric to withstand extreme temperature and demanding daily tasks. The fabric provides protection to the users even after more than 100 home washes. Furthermore, the DEO2 coating also provides protection from ill effects of ultra violet rays emanated from sun rays.
The Only Vimal DEO2 fabrics and apparels are targeted at typically young working executive in the age group of 21-35 residing in SEC ABC, having busy hectic lifestyle with extensive daily commuting.
RIL has launched an aggressive advertising and promotional campaign for DEO2 based products this season.
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