Route Mobile signs definitive agreement to acquire Phonon Communications

The acquisition allows Route Mobile to leverage Phonon’s supercharged customer experience platform and enable brands to deliver personalized experiences across digital touchpoints.

Apr 29, 2021 04:04 IST India Infoline News Service

Route Mobile Limited, one of the leading cloud communication platform service providers to enterprises, over-the-top (“OTT”) players, and mobile network operators, has announced on Thursday that it has signed a definitive agreement to acquire Phonon Communications Private Limited (“Phonon”), a leading communications automation platform provider.

The acquisition allows Route Mobile to leverage Phonon’s supercharged customer experience platform and enable brands to deliver personalized experiences across digital touchpoints.

Phono offers a complete suite of Conversational AI-driven contact centre solutions with integration on cloud platforms like AWS, Azure, and Google Cloud. The Global CCaaS market is on the rise as enterprises lean towards digital transformation by incorporating Artificial Intelligence, Machine Learning, and Conversational Analytics for enhanced customer engagement.

Phonon’s solutions are used by a roster of leading global brands like Citibank, HDFC Bank, Yes Bank, HDFC Life Insurance Co. Ltd, Royal Sundaram General Insurance Co. Ltd, Air Asia (India), GoAir, IndiGo, Vistara, Yatra, ITC Hotels and Sodexo to name a few.

Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobile Limited said, “I’m delighted to welcome Phonon to the Route Mobile family. This association aligns with our vision 2.0 to deliver superlative customer experiences by empowering brands and enterprises to have a deeper engagement on a scalable communications platform.”

He further added, “Phonon’s Communication automation platform, combined with Route Mobile’s suite of CX driven solutions will benefit digital brands to transform and automate their contact centre operations, offering unique digital communications experiences to their customers.”

Ujwal Makhija, Managing Director & Chief Executive, Phonon Communications said, “We are thrilled to incorporate our Communication Automation Platform into Route Mobile's innovative products and services to enable a best-in-calls on Customer Experience Platform as a Service (CXPaaS) portfolio. He further added, “Digital adoption is at an alltime high redefining the future of communications. CXPaaS is an ideal catalyst to help businesses increase efficiency and reduce costs.”

The combined CPaaS + CCaaS market is expected to exceed $35 billion by 2025. This acquisition enhances Route Mobile’s capability to accelerate the digitalization journey, enabling enterprises to seamlessly adopt cloud communication solutions.

Phonon.io’s deep domain expertise will further strengthen Route Mobile’s CXPaaS strategy with a Conversational AI-driven communication automation platform, that can help brands and enterprises deliver better service to their end customers, through enhanced engagement on multiple channels, including mobile apps, websites, and social media platforms.

Subject to the fulfilment of terms and conditions of the definitive agreement, the acquisition is expected to be completed by May 31, 2021.

Route Mobile ended at Rs1,617 per piece down by Rs0.45 or 0.03% on Sensex.

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