Launched in 2005, the TVS Apache series is the fastest growing premium motorcycle brands in the country, with a strong presence across global markets.
“It is a momentous day for us at TVS Motor Company, as we achieve the 4 million global sales milestone for our premium motorcycle brand, TVS Apache. Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles.
As a result, the TVS Apache brand has garnered immense popularity amongst motorcycle enthusiasts globally. The platform of Apache motorcycles showcases the company’s technological prowess, using years of experience and racing pedigree. With a range of motorcycles from 160cc to 310cc, our focus on premiumisation has resulted in us offering many segment-first features and best-in-class technologies to our customers including the RT-Fi engine tech, GTT (Glide Through Technology), Ride Modes, SmartXonnect, and Slipper Clutch,” K.N. Radhakrishnan, Director & Chief Executive Officer, TVS Motor Company, said.
To commemorate the 4 million global sales milestone celebrations, TVS Motor Company, in collaboration with its TVS Apache customers has created the “Longest Chequered Flag” spanning a length of 957 feet. Sourcing images from their customers globally, the flag is an expression of gratitude for their love and faith in the brand.