Zee Entertainment Enterprises Limited (ZEEL) today announced the appointment of Pradeep Hejmadi as Business Head – Zee TV. Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga, Chief Content and Creative Officer (CCCO), Zee Entertainment Enterprises Limited.

Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited said, “We would like to welcome Pradeep into the ZEE family. With multi-dimensional understanding of the Indian media industry, he has spear-headed and successfully launched, innovative and first-in-class profit-bearing initiatives in the Indian media marketplace. We are confident that his industry knowledge and consumer insight will be invaluable in driving Zee TV’s further growth and innovation.”

Bharat Ranga, Chief Content and Creative Officer (CCCO), Zee Entertainment Enterprises Limited said, “Pradeep brings with him an immense experience that will help us drive our Vision 2020 goals. We welcome him on-board and we are confident that his presence will add value to the channel and the organisation.”

Pradeep Hejmadi commented on his joining, saying, “ZEE’s flagship channel Zee TV has a rich and successful history behind it and I am looking forward to being a part of its future.  With the incredible talent, original content and dynamic team that the channel has at hand, I am sure that we will be able to break new barriers and conquer even greater heights.”

Pradeep has over 18 years of experience in the Indian media industry spanning Media Sales, Media Planning and Buying, Consumer Research, Business Planning and Product Development. Prior to joining ZEE, he was the Senior Vice President - Strategy Group & Marketing at TAM Media Research Pvt. Ltd. where he was responsible for anticipating needs and focusing resources towards ensuring TAM that builds on its Intellectual Properties and drives the value upwards for consumer insights data and services. He pioneered the Radio Audience Measurement (RAM) Service in India and launched a Sports Sponsorship Evaluation & Consulting division – TAM Sports, thus consistently delivering revenue growth year-on-year, through development and delivery of new and innovative products/services.

He formerly served as Director – Business & Operations, Nickelodeon India at MTV Networks India Pvt. Ltd. and as Director – Research at Turner International India Pvt. Ltd. He was also associated with organisations such as Discovery Communications India, J. Walter Thompson and The Times Of India. Pradeep is a Science Graduate from Mumbai University and is extremely passionate about playing Badminton and running marathons.