HDFC Securities launches Mobile Trading Apps

They provide enriched functionalities and features, thereby, giving customers enhanced trading experience on the move.

Jan 04, 2012 10:01 IST India Infoline News Service

HDFC Securities Limited, a subsidiary of HDFC Bank and a pioneer in the field of mobile trading, has come up with one of its kind Trading Engine for smart mobile phones. This is a giant step forward for one of India’s premium brokerage house that had earlier, for the first time, taken online trading from computer screens to your phones with the introduction of midlet-based mobile applications in 2011.


Now, HDFC Securities has come up with a range of Mobile Trading Apps that will open up trading opportunities for millions of people on the move and to those who don’t have access to trading portals. The apps will facilitate clients to trade, transact and receive market information anytime, anywhere. The mobile trading apps are available on Android, BlackBerry and Microsoft Window-based phones as well as on tablets. They provide enriched functionalities and features, thereby, giving customers enhanced trading experience on the move.


Customers could use these apps to place orders in equities and derivatives, get stock quotes, online hold/release of funds and securities, market-watches, track market movements and positions, place off-market orders etc. Aided by 256-bit encryption, the apps ensure that the transactions remain under foolproof security. 


Speaking on the occasion, Aseem Dhru, MD & CEO, HDFC Securities, said, “Technology is converging around mobile phones, tablets and now applications. Increasingly, customers use these devices to consume besides voice, music, video, social media and the internet. With internet usage becoming prevalent, internet Commerce is the next logical requirement. We are happy to offer our customers these Apps which they can download free on their smart devices and never miss an opportunity to trade in a fast and secure environment.”


Jyotheesh Kumar, Head-Marketing, HDFC Securities, said: “HDFC securities has always been at the forefront of introducing pioneering technology applications in line with the consumer requirement. By the end of this month, our I-phone apps for phone and tablets would also go live for customers. Definitely we see mobile technology as a harbinger for growth.”






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