Sajjan Bhajanka, Chairman, Century Plyboards (I) Ltd

“We are eyeing Rs20bn revenue target for FY13.”

Nov 12, 2012 09:11 IST India Infoline News Service

Sajjan Bhajanka, Chairman, Century Plyboards (I) Ltd is a commerce graduate and is considered a very experienced industrialist in the field of plywood and veneer. He is also the Chairman of Cement Manufacturing Company Ltd and Shyam Centuryply ferrous Ltd in Meghalaya. He is associated with various economic, commercial and social organizations. He is the President of the Federation of Indian Plywood & Panel Industry and All India Veneer Manufacturers Association, Chairman of Indian Plywood Industries Research and Training Institute (IPIRTI), Bangalore. He is also the President of the Marwari Relief Society, Vice Chairman of Maharaja Agarsen Institute of Medical Research & Education, Agroha (Hissar) and Vivekananda Kendra, Kolkata.

Century Plyboards (I) Ltd., the makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry. Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India.

Replying to Yash Ved of IIFL, Sajjan Bhajanka says “We are eyeing Rs20bn revenue target for FY13.”

What are your expansion plans?

The company is expanding its plywood and veneer capacity by 30,000 CBM by setting up the plant at Kandla, Gujarat. This will take the total plywood installed capacity from current 122,420 CBM to 152,420 CBM.

There will be expansion in the production of laminate capacity by 1.2 million sheets from current 2.4 million sheets at the existing unit at Joka, Kolkata. This will take the total laminate installed capacity to 3.6 million sheets.

The Pre-Laminated Boards capacity at the Chennai plant will be doubling from the current capacity of 800,000 sqm to 1,600,000 sqm. The plan to set up a fiber board plant at Nellor, Andhra Pradesh is also in the progress.

Are you planning to expand cement capacity?

The expansion plan to increase cement capacity from 1.2 MT to 4.4 MT is under progress. The expansion plan includes new clinker unit of 1.75MT, grinding units with capacity of 1.6MT each at Guwahati and at Kahalgaon.

Brief us about the diversification of Readymade Furniture Retail market?

The company announced its foray into the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions for the discerning Indian audiences across the country. Centuryply promises a guaranteed quality of wood in each piece of Nesta Furniture that it sells. Each piece of furniture or accessory placed in the store has undergone stringent quality checks and has passed a wide array of style filters and is stamped with the proprietary 'Authenticity of wood, Guaranteed' seal.

The sprawling 6000 sq ft store with plush interiors and soothing ambience was launched by Mr. Sajjan Bhajanka – Chairman, Century Plyboards (I) Limited, along with actress Karisma Kapoor at Kormangala, Bengaluru. 

The announcement of the Bengaluru store is the first in the series of furniture retail stores to be launched across the country. Nesta envisages creation of 3.5 million square feet of retail space with 111 outlets in the next 5 years with a projected turnover of Rs 5bn with an initial investment of Rs. 1bn.

Our latest venture in the readymade furniture retail business is a move up the value chain and a natural progression in the wood products category. We are keen to leverage the company’s experience and strengths in retailing the finished end product. Centuryply will have flagship stores in key markets and also adopt franchise model to tap other markets.

Comment on your Capex plans?

We are planning to invest Rs12bn in FY13.

Your revenue target for FY13?

We are eyeing Rs20bn revenue target for FY13.

What is your outlook for Indian Plywood industry?

The size of the Indian Plywood & Panel Industry is Rs. 120bn.

The Overall Industry expected to grow at 15%.

How much of revenue comes from plywood and laminate segment?

About 60% of our revenue comes from plywood and laminate segment, and about 32% of our revenue comes from cement business.

Brief us about your Financials?

Century Plyboards (I) Limited, the leading  plywood and veneer manufacturing company in India declared the financial results for the year ended 31st March 2012.

The net sales stood at Rs16.58bn, while EBITDA margin stood at 17.19%.

The net profit was stood at Rs1.23bn.

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