52 Weeks Entertainment Ltd Management Discussions.

COMPANY OVERVIEW

We have been in the business for over so many years. Over the years we have garnered numerous appreciation and awards for our productions. We are known to make history and have had several successful shows. Today we provide and have provided content for all the major broadcasters such as Starplus, Zee tv, Sony, &Tv, Starone.

Four Lions Films Private Limited is a 51% subsidiary of 52 Weeks Entertainment Limited. It has established itself in the market for its quality programming and created a niche in a competitive environment. In a span of so many years of its operations, it worked on a couple of TV shows which were well-appreciated by the audiences. Some of the recent Tv shows are as follows

TV Shows Aired during the year

1. Kulfi Kumar Bajewala

It is the television series of Four Lions films which is released on end of fourth quarter i.e. 19th March, 2018. The story follows the journey of a young singing prodigy Kulfi, who sets out to find her father, SikandarSinghGill.

2. Ishqbaaz

The show is produced by our subsidiary Company i.e Four Lions Films Private Limited. It revolves around three brothers Nakuul Mehta, Leenesh Mattoo and Kunal Jaisingh. The story will reflect three faces of life, mind, soul and body.

3. Dil Bole Oberoi (ended in Q1 FY17-18)

It is the television series of Four Lions Films and spin-off of the Ishqbaaaz. After the success of the Mahasangam i.e. crossover episodes of Ishqbaaaz and Dil Boley Oberoi, producers decided to merge the two series back into a single show.

Dil Bole Oberoi focus on Kunal Jaisingh and Shrenu Parikhs love track along with the Oberoi familys story. It show the love stories of the brothers Omkara and Rudra.

4. Iss Pyar Ko Kya Naam Doon 3 (ended in Q3 FY 17-18)

Iss Pyaar Ko Kya Naam Doon 3 is an Indian Hindi romance drama finite television series that aired on Star Plus from July 3, 2017. it is the third incarnation of the Iss Pyaar Ko Kya Naam Doon franchise made by Four Lions Films Private Limited.

MOVIE RELEASED AFTER MARCH

1. RANANGAN

The movie convincingly manages to convey the message "what goes around comes around". Ranangan is a powerful and a gripping family revenge story. It is produced by 52 Weeks Entertainment Ltd.

FINANCIAL AND OPERATIONAL PERFORMANCE

The income from operations on standalone basis increased to Rs. 470.03 lacs from Rs. 180.60 lacs in the previous year (increased by 38.42%). Total expenditure of the Company increased from Rs. 28.42 lacs to Rs. 308.23 lacs. Profit before tax and aftertax in the current year stood the same i.e. Rs. 161.80 lacs. There is no tax in the current year.

OUTLOOK

The Indian Media & Entertainment industry is on an impressive growth path. Value creation for our shareholders is our perennial motto. We continue to make concrete strategies to ensure we leverage our leadership market position. We continue to create capabilities, infrastructure, content and platforms aligned to emerging consumer preferences and audience behaviour

RISK FACTORS

The Company operates in highly competitive environment that is subject to innovations, changes and varying levels of resources available to each player in each segment of business. Ever changing trends in Media sector, It may not be possible to consistently predict changing audience tastes. Peoples tastes vary quite rapidly along with the trends and environment they live in. In this market it is virtually impossible to predict whether a particular show or serial would do well or not. The success of any new Serial, movie depends on various factors, including the quality of programming, price, extent of marketing, competition etc.

INTERNAL CONTROL SYSTEM

With reference to financial statements, the Company has in place adequate financial controls in form of policies and procedures for ensuring the orderly and efficient conduct of its business, including adherence to Companys policies, the safeguarding of its assets, the prevention and detection of frauds and errors, the accuracy and completeness of the accounting records, and the timely preparation of reliable financial information.

HUMAN RESOURCE

52 Weeks values the contributions of its employees and encourages employees to recognise new opportunities and create value and perform better. It has built a work culture that attracts, motivates and retains the best industry talent through a combination of fixed remuneration, bonuses and other incentives. 52 Weeks is an equal opportunity employer where all employees are treated fairly without any discrimination on the grounds of gender, marital status, race, color, nationality, ethnic or national origin, religion, disability or sexual orientation.

CAUTIONARY STATEMENT

Statements in the Management Discussion and Analysis describing the Companys objectives, projections, estimates and expectations may be forward looking statements within the meaning of applicable securities, laws and regulations. Actual results could differ materially from those expressed or implied. Important factors that could influence the Companys operations include economic developments within the country, demand and supply conditions in the industry, input prices, changes in Government regulations, tax laws and other factors such as litigation and industrial relations